Your Key to Business Growth: STOP ⛔️

What if COVID-19 Made Your Business Better?

What if I told you that the secret to making more money in your business, is actually doing less? I know – it seems counterintuitive and I’m probably the last one who should be saying it as I just came out of planning a 2 week digital Summit for the events industry while being in quarantine and balancing home and a baby. But while most people have known me over the years to be a serious workaholic, I am slowly learning the power of saying no. Of waiting. Of thinking.

The next time you think about a great new project you want to launch or a service you could offer, what if you just took some time to stop and think about it?

Ask yourself:
– Will launching this new product or service really move the needle for my business?
– Is there a better way to do it?
– Is there a partnership that could accomplish the same thing with less resources?
– Will this still allow me the time to strategically grow my business and focus on other things that are important to me like family and friends?

Often times, I realize that by focusing on less, I can be more successful, do a better job and stay within my lane of genius. And this helps me to get more qualified clients, make more money, and build a business that sustains my revenue goals will also sustain my lifestyle.

The events industry has often been touted as one of the most stressful professions – I don’t think this is something for us to brag about. Event professionals are notoriously overworked and undervalued.

But guess who has the power to change that? We do.

By saying no to clients who aren’t willing to pay for our value.

By designing services and products that really leverage our skillset and not just something we can “figure out as we go”.

By prioritizing our core values over making a quick buck.

If COVID-19 has done nothing else, it has given us a much-needed opportunity to rethink how business is done. It has shaken our industry to the core. 

We now have a choice. Will we go back to business as usual or use this as an opportunity to rethink our business processes, workload, and value?

I’m choosing to do the latter and would love to connect with you if you’re doing the same. 

Cheers to doing LESS,