TRC and Swoogo unite to create ShowSimple – DIY badge printing in a box

In continuous pursuit of the most seamless and satisfying experiences for event planners, TRC and Swoogo – best-in-craft service providers to the events industry for more than 15 years – have launched ‘ShowSimple’. It’s DIY badge printing in a box.

TRC, already trusted to deliver stellar onsite event support for brands including Walmart, Ford, Shell and L’Oreal, spotted a gap in the market for great value badging services for smaller size events. Greg Lazzaro, Founder and President of TRC said “We recognize that every event is different, and sometimes smaller is better! ShowSimple delivers all the great TRC magic, in a box to your door”.

The real magic though, comes from the integration with Swoogo – the next-generation event registration company making waves in the industry with their mobile responsive, fully flexible platform loved by the likes of Inc., Fast Company and Schneider Group. Customers of Swoogo need only enter a few details about the badges they want, within the Swoogo portal, and order directly for delivery onsite.

It’s a partnership through and through, says Swoogo founder and CEO, Leonora Valvo: ‘Our customers asked for it, and TRC delivered it. Our teams worked in concert to design the product and I’m delighted with the results”.

ShowSimple includes two bar code scanning stations, a full color printer, the customer’s choice of badges, lanyards and even self-contained router with internet access. It’s simple, but it’s not hands-off – ShowSimple customers work with a specialist ‘virtual badge advisor’ and product manager to be confident of a quality experience.

TRC and Swoogo (along with their fellow best-in-craft event partners in The Event Tech Tribe) will be at IMEX Las Vegas 10-12th October to launch ShowSimple (booth G659) and are hosting their user conference/innovation forum “Unite” (open to non-Tribe customers) in San Francisco on 16th October.

For more information: Greg Lazzaro greg@trcbadgerite.com (215) 539-3437 or Leonora Valvo lvalvo@swoogo.com (212)-655-9810 (215) 539-3437

About Swoogo
At Swoogo, we decided it was time to develop a registration tool that would give back an essential element of relaxation. We set out to create software that was so easy to use, so painless, that it could actually result in the mythical beast we call “free time.”Now, we knew you guys wouldn’t sleep easy until you had incredibly robust functionality, exceptional ease of use, and a show stopping user experience. So we put on our event planner hats, sussed out what the industry just wasn’t getting from the larger players, worked day in and day out, and created the only tool that works as hard as you do and looks as good doing it. swoogo.com.

About TRC
TRC are a team of energetic, customer-focused industry experts that specialize in the onsite experience. Their extensive knowledge and decades of hands-on experience in the trade show and corporate event space enable them to provide customers with unequaled guidance and support from the very first call. Their technology doesn’t end with badging. They also provide sophisticated attendance tracking that will helps to plan and execute a smooth, seamless event. And finally, TRC extends value to exhibitors through lead retrieval products and custom data services that help to maximize their return on investment.www.trcbadgerite.com

About the Event Tech Tribe
The Event Tech Tribe, formed in 2016 by Swoogo, TRC, Glisser, Hubb and with the recent additions of InsightXM and EventOPS is a unified partnership – each product is integrated technically, and customers also experience a streamlined discovery and demonstration process and connected customer support throughout their contract. www.eventtechtribe.com

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