Do you love what you do, but hate that growth is still such a grind?
You work hard, event hustler. Whether you started your business ten years ago, or just want to start on the right foot, I know the pain you feel with the ups and downs of business ownership. With 10+ years of experience planning events for a wide-range of clients, there are three big things I know about the all-powerful independent event business owner:
We work too hard to lose business to less-qualified competitors
The independent planner market is INCREDIBLY competitive - you're submitting proposals against people who've been in the business for 20 years and 20 days. What do we charge? How do we do quality work for our clients?
We love our work, but we need to better communicate our value
No matter how great you are, your clients often don't understand WHY they need to hire you and, more importantly, pay you what you deserve. Are you paid well for your time?
Do you have revenue throughout the year?
Collaboration, Innovation & Community are critical to success
Rather than continuing to compete against each other, Event Hustlers know that there is great power in working together and innovating around our challenges collaboratively. Find your niche, build your brand and work together to scale your business UP!
I’m Liz King Caruso and I’m on a mission to help more event businesses find lasting success as thought leaders so you can spend more time winning the right business and less time hustling after the wrong clients.
CHECK OUT MY EVENT HUSTLERS FB LIVE SHOW
Tuesdays at 10:30am ET
SALES & MARKETING
EPISODE ONE: I speak with Christine Rene, CEO of Voila Event Solutions, about sales and marketing for event businesses. She also talks about the systems she uses to engage her audience.
EPISODE TWO: I’m talking about my best tips for professional development for event business owners.
MINDFULNESS & MEDITATION
In this episode, Sarah Vaynerman, CEO of Work from Om joins me to talk about the role meditation, mindfulness and yoga play in great business. And – we see how she turned her passions into a successful business!
In this episode, I had a great time talking to Donvil about his business he now runs as well as the first business he ever started! We talked about content marketing and the role of LIVE video as well – it’s a don’t-miss conversation!
ASSOCIATION EVENTS & SELF CARE
Sheila Fox, CEO of Event In Site, LLC, is a rockstar and I’m excited for you to learn about her career, her amazing self-care and much more!
Kiki L’Italien Amplified Growth. Kiki has made an amazing career in digital marketing and community development and is now obsessed with Tribes. We talk about all of this in this episode – it’s a must-watch!
BUILDING TEAMS TO SCALE
Ramon Ray, CEO of Smart Hustle Media, is an entrepreneur at heart. In this discussion, we talk about building teams to scale, partnerships and so much more!
MULTIPLE STREAMS OF REVENUE
Daniela Grafman from Vision Event Co joins us to talk about finding her niche in the wedding planning industry, bringing in multiple streams of revenue and finding ways to scale.
PPC FOR EVENTS
Laura Davidson from Tag Digital talks about her career and business, along with what event professionals need to know about digital marketing and PPC for events!
BUILDING A BUSINESS TO PROVIDE
In this episode, I chat with Jennifer Clark about the evolution of her business in the past year+. She’s been rethinking her brand, the types of events that get her excited, and how she can leverage her core values into a profitable business! And – we talk about her new venture – Emerge Moms!
BUILDING A BUSINESS THAT WORKS FOR YOU (AND NOT THE OTHER WAY AROUND)
In this episode, I chat with old friend and entrepreneur friend Malla Haridat – we talk all about what it’s like to build a business that not only makes you money, but works for you – allows you to have the time to care for your family, live the lifestyle you want and SO MUCH more!
SUSTAINABLITY & EVENTS
Sustainable weddings is the expertise of Ellen Hockley Harrison and, in this episode, we talk to her about finding her niche, building a brand she’s passionate about and so much more!
HUMAN TRAFFICKING &
THE EVENTS INDUSTRY
We’re back with another episode of Event Hustlers now that fall is here – and we’re talking about a VERY important issue – child trafficking! I’ll be speaking with Meredith Rollins from PCMA about the role the events industry plays in this, what PCMA is doing about this and what WE should be doing as well!
BUILDING AN EMPIRE
This week, I get to chat with Chris Kelly – Co-Founder of Convene. Full disclosure – Convene is one of my favorite venues EVER, but this chat will be about more than just great venues. I’m really interested to learn about Chris’ journey building such a successful brand that has grown so much over the years. We’ll talk about his career, business growth, innovation and more!
The Queen of Events in NYC
This week, I get to talk to the Queen of Events in NYC – Jaclyn Bernstein! Jackie is so connected in the industry and I can’t wait to learn about how she has built her business, connected with so many great people in the industry, and works with such amazing clients!