Event Tech of the Week: @nvite

Today, we’re talking about: nvite

Company/Tool Name: nvite

Website: http://nvite.com

Twitter: http://twitter.com/nvite

Facebook: http://facebook.com/nvitations

What is the “problem” that your tool seeks to solve?

Nvite, event ticketing and registration software, was designed to give attendees and guests the best experience possible from check-out to check-in. We built technology that complements event organizer’s brand and messaging, not get in the way of it — ultimately, better design and technology will sell more tickets, faster. nvite is world’s most sophisticated, #social and seamless event ticketing, RSVP and guest management platform.

What is the best audience for this tool? Corporate events? Social? Other? Large? Small?

nvite was designed to sell tickets to events better than any other platform in the industry; it’s most ideal for event organizers that want better control over their brand, messaging and are focused on ticket sales as a priority. For organizers that want the best experience and the lowest fees, they’ll fall in love with nvite.

What does your tool help event planners do better?

Ultimately, nvite helps event planners get their guests through the sales funnel faster. Buying a ticket and registering to an event is simply a credit­ card transaction. We don’t think of our event sites as shopping­ carts; but that’s exactly what they are. We don’t think about our event registration as a check­ out process, but that’s exactly what it is. The only thing more important than the people at the event is the experience we provide. And, that experience needs to be holistic, from the first impression to the last – from check ­out to check­ in.

How is your tool different from/better than the competition?

When we first started building nvite, a ticketing solution used exclusively by groups like BizBash, it was to remove ourselves from the process in order to get your customers through the sales funnel as quickly as possible.

When you send your attendees off­ site to a third ­party event ticketing website, you’re taking them away from your brand and sending them to someone else; this is where a majority of drop ­off occurs. Drop­ off is when an interested user visits your website, engages and then suddenly disappears – we just lost a ticket sale! Roughly 70% of your visitors are dropping off when you send them off ­site; that’s a lot of lost ticket sales. Shopping cart­ abandonment is when a customer is ready to check ­out, starts to enter their payment information (they’re ready to buy), but suddenly disappear before they complete the purchase. This is caused almost exclusively by bad design and outdated technology. Many traditional ticketing solutions are now over a decade old, and they are unfortunately starting to show their age – which is costing us more sales!

nvite provides a better experience for your brand and your guests; keeping them on-site longer, generating more page-views and more sales!

What is the single coolest feature of your product?

nvite built the first fully embeddable and customizable ticketing experience. With just one ­line of code you can take all of your attendee registration and payment information on your site without them ever going off­ site. It’s as easy to embedding a YouTube and radically reduces drop ­off, decreases consumer confusion and significantly increases time­-to-purchase.

This weekly series spotlights a new tech tool that is designed to help make planning events much more seamless. Whether it’s using event software to track every detail from start to finish or mobile apps that deliver content to attendees’ fingertips, these technologies allow planners to divert their stress to more critical issues like deciding which napkin color looks best.