Behind the Hustle: Jessica Levin (@JessicaLevin)
With a background in strategic marketing, Jessica has a passion for connecting people and creating experiences based on strategic goals. She has a reputation as the “Go To” person regarding marketing, meeting design and anything involving trends in technology. Jessica uses social networking tools to build and strengthen both personal and business relationships and teaches others how to embrace social media as a way to create both corporate and personal brands.Jessica’s professional background includes experience in the professional services, association management and B2B marketing. Her strategic approach to marketing includes a mix of both traditional marketing channels and web 3.0 tactics. She focuses on creating, strengthening and maintaining relationships for business and for the people that drive them.
Jessica’s professional background includes experience in the professional services, association management and B2B marketing. Her strategic approach to marketing includes a mix of both traditional marketing channels and web 3.0 tactics. She focuses on creating, strengthening and maintaining relationships for business and for the people that drive them.
As an association executive, Jessica believes in volunteerism. She is the President of the New Jersey Professional Services Marketers Association (NJPSMG) and the President-Elect for PCMA Greater New York Chapter. In addition, she serves on committees for the Association for Accounting Marketing, who named her 2015 Volunteer of the Year, and the Association for Corporate Growth. She also serves as Director of Marketing for the charity, Operation BBQ Relief.
In 2016, NJBIZ named her as one of New Jersey’s Best Fifty Women in Business and in 2009, New Jersey’s Top Forty Under 40. In 2013 she was named a Finalist for Woman of the Year from the Women’s Center for Entrepreneurship. In 2014 she made MeetingsNet’s Top 10 Social Media Influencers List. She was named Planner to Watch by Convention South magazine in both 2010 and 2012 and was inducted into the New Jersey Social Media Hall of Fame in 2010. In 2011 Connect Meetings and Rejuvenate Magazines named her to their Forty Under 40 list. She was also named Planner of the Year by the New Jersey chapter of MPI and is a JASPER Award winner in the special event planning category.
Jessica is a frequent presenter on the topics of digital and content marketing, networking & connecting people, event engagement and technology. She has authored numerous articles and blog posts on these topics and is a contributor to the book The Tweeting Meeting and wrote the chapter on social media for Kelly McDonald’s book, Crafting Customer Experiences for People Not Like You. Her book, Perfect Pairings: The Art of Connecting People was published on February 14, 2015.
Jessica earned a Master of Business Administration with a concentration in Marketing from Rutgers, the State University of New Jersey and a Bachelor of Science from Florida State University in with majors in Marketing, Management and Entrepreneurship.
Jessica holds the designations Certified Association Executive (CAE) and Certified Meeting Professional (CMP).
Jessica is not all about business. For fun she enjoys baking, yoga, wine, travel and spending time with close friends and her cat, Emmy.
“hi, my name is…”
The world knows me as: Jessica Leigh Levin
I’ve also been known to respond to the names: JLev, Jess, Loopie, Lampshade
I am wicked good at: Connecting people and drinking wine.
Least favorite house chore: Putting laundry away.
My go-to guilty pleasure food is: All of it.
Favorite App: Seatgeek for finding tickets to concerts and sporting events.
Favorite quote: Definitely any time someone quotes themselves and make it into a “meme.”
Job Title: President and Chief Connector
Professional Superpower: The amount of magic that I can pull off at the last minute because I either procrastinated or just wait for that “spark” of creativity is impressive.
My primary role in the events industry is: Speaker and Consultant. “Recovering Planner.”
Years in the events industry: 16
To me, being an event hustler means: Being able to thrive under pressure and take the industry to the next level every day.
The top 2 most surprising things I’ve learned about the events industry since starting are: The best networking happens after hours. Coffee is more expensive than gasoline.
How did you get your start in the events industry? I planned my first Valentine’s Day party at the ripe old age of 7. The rest is history.
My biggest event industry pet peeve is: When sales people pass you off after they close the deal.
“No such thing as TMI”
One thing that would really surprise people to learn about me is: I have really bad A.D.D.
You can only keep 2 albums in your entire music collection -those albums would be: Train – Save me San Francisco and Luke Bryan: Tailgates and Tanlines
10yr old me thought I’d grow up to be: An Actress. So I became a speaker instead.
Text or phone call?: Yes
Android or iphone?: iPhone
Toilet paper roll – Over or under?: As long as it’s not empty.
Connect with Jessica: