Behind the Hustle: Alena Powell
Alena first started in film production working on such projects like, Steve Buscemi’s directorial debut, Trees Lounge. She eventually transitioned to events within the film, television, nonprofit and corporate industry. A couple of highlights includes scheduling 550 meetings in four days to creating a flawless event featuring His Holiness the Dali Lama. Alena has worked with clients like: the New York Food & Wine Festival, Tribeca Film Festival, The Rockefeller University, Tribeca All Access, CineWomen NY, Burson-Marsteller, and HBO.
She holds an Executive MBA in Media Management from the Metropolitan College of New York and a certificate in Producing at New York University.
Alena is currently working on a conference at the Trinity Institute, followed by the Harlem EatUp Festival. She is also transitioning her expertise online to teach others how to create personal events for their friends & family by using some of the lessons she learned over the last 20 years.
“hi, my name is…”
The world knows me as (name): Alena Powell
I am wicked good at (brag!): Compartmentalizing
Least favorite house chore: Washing Dishes
My go-to guilty pleasure food is: New York Style Cheesecake w/vanilla ice cream a la mode
Favorite App: Exit Strategy (Tells you which NYC subway car to sit in to get to the closest exit)
Favorite quote: “Book Smart doesn’t mean anything, if you don’t have Common Sense” – Bettye Powell (Mom)
Job Title: Event Planner
Professional Superpower: Queen of Logistics
My primary role in the events industry is: Production Logistics
Years in the events industry: 20 years
To me, being an event hustler means: Finding a way to get it done
The top 2 most surprising things I’ve learned about the events industry since starting are: how small the event world is and how many people are willing to help out and pitch in for the betterment of the event
How did you get your start in the events industry? I was hired to work as a production assistant at a corporate production company
My biggest event industry pet peeve is: Printing Name Badges
“No such thing as TMI”
One thing that would really surprise people to learn about me is: I’m an introvert
You can only keep 2 albums in your entire music collection -those albums would be: Guy – 1st Album and Depeche Mode – Music for the Masses
10yr old me thought I’d grow up to be: Model or Lawyer
Text or phone call?: Both
Android or iphone?: iPhone of course!
Toilet paper roll – Over or under?: Under
Connect with Alena