Yesterday, I was catching up with a friend who plans international events and she asked me, “What are you excited about right now? What do you think the big trends will be?”
Lucky for her, I am in the midst of cool-hunting for our 2013 PYM Annual, so I’ve been ruminating about those very things since August.
There’s a million things I could have told her (and you). But for this column, I’ll boil all of of my thoughts on the topic down to two big ideas.