Posts Tagged ‘Twitter’

Why Is An Event Location So Important by @imbookin

Wednesday, May 2nd, 2012

TargetWorking at a startup that focuses on connecting planners with locations online so that they can find and book the best possible location for their event is a blast. I get to learn all about the different locations around NYC, meet the management, check them out in person, etc, etc. One of the most important things that I have learned about working directly with locations and helping connect them with various planners is truly understanding how important the location is to your overall event. Here are the top four reasons I have learned on why a location is so important:

1. The Location is Your Event Canvas — Once you have nailed down your location, all the other pieces of your event will begin to fall into place. After finalizing the location, you can start planning what other partners and vendors you will need to engage. Does the location have tables you can use for registration and networking? Are their chairs? How many? Is there adequate lighting? Is there wifi? How strong is the wifi signal? Do you need table furnishings? Can you cover the walls? What time can you get there to setup? Is there parking nearby? The list just goes on and on.

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Event Tech of the Week: @OneLobby

Friday, April 20th, 2012

I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!

Today, we’re talking about One Lobby

Your name: Jordan Smith
Company/Tool Name:
OneLobby
Website: 
OneLobby.ca
Twitter:
@onelobby
Facebook: 
www.facebook.com/onelobby

What is the “problem” that your tool seeks to solve?
OneLobby strongly believes that networking determines the success of an event. For many, networking is hard to do and is time consuming. We also recognize that conference planners are under increased pressure to deliver a greater return in exchange for sponsor investment.

Event Tech of the Week: @Mediasite

Friday, April 13th, 2012

I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!

Today, we’re talking about Mediasite

Your name: Erica St. Angel
Company/Tool Name: Mediasite Events by Sonic Foundry
Website: http://events.sonicfoundry.com
Twitter: http://twitter.com/#!/mediasite @Mediasite
Facebook: http://www.facebook.com/mediasite

What is the “problem” that your tool seeks to solve?
Two key issues:
1. Not everyone who wants to be at your event can be there.
2. People who are there may want to watch again when they get home, or watch a track they may have missed, or share what they experienced with other colleagues.
While we believe strongly in the power of face to face meetings and events, budget constraints and travel restrictions sometimes make it difficult for many people who want to be onsite to get there.

We provide webcasting services to create hybrid events, virtual conferences and online meetings, so now the remote audience can also join in, get the information they need and further that relationship with your organization and your brand.

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If You Had to Innovate or Die, Wouldn’t You Innovate? by @KristiCasey

Monday, March 19th, 2012

http://www.bu.edu/ceit/files/2009/06/innovations.jpgUnfortunately, it’s not that simple. Change doesn’t happen all at once.

Ten years ago, if someone told you that you’d share private elements of your life in public with strangers, you’d call them crazy. Today, you probably get annoyed at the friends who haven’t joined Facebook yet. But you didn’t just one day start a Twitter account and start posting pictures of your breakfast.

Whether it was because a band you liked was on MySpace, or you had to create a business profile on LinkedIn for work, or you were seeking advice on a chat room from your peers, or you fell in love with Wikipedia and discovered you had things to contribute, eventually you got used to the idea that your information was valuable, that people cared what you thought and, slowly, the concerns you had about privacy or security started to recede. Now you “pin” pictures of places you’d like to go, “like” stories you read, tell everyone on Twitter when you check into a place on Foursquare and share what kind of music you’re listening to on Spotify.

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Event Tech of the Week: @a2zusergroup

Friday, March 16th, 2012

I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!

Today, we’re talking about a2z, Inc.

a2z logoYour name: Lisa McGrath
Company/Tool Name: a2z, Inc.
Website: www.a2zinc.net
Twitter: www.twitter.com/a2zusergroup
Facebook: www.facebook.com/a2zinc.net

What is the “problem” that your tool seeks to solve?
a2z offers multiple smart tools for hassle-free floor plan/expo management, conference management, networking and attendee acquisition, as well as web-based and native mobile applications. All a2z  solutions are geared to help clients increase efficiencies, boost revenues, speed up cash flow and enhance the end-user experience all while attaining ROI in a single show cycle. a2z integrates with your other mission-critical systems (CRM, AMS, etc.) to improve processes and work flow. Clients tie exhibit sales directly into financials, and remain PCI compliant. a2z facilitates attendee engagement and pre-show lead acquisition with embedded widgets and enhanced online exhibitor eBooth content including social media links, videos, products, press releases and special offers.

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TAG – 3 Steps to a Social Strategy

Monday, March 12th, 2012

3 Steps to a Social StrategyEveryone wants a formula. No matter how much I try to get around it, everyone wants 3 steps to being awesome or 12 steps to becoming well centered. I’ve always been anti-steps because I like to leave room for all the things that happen BETWEEN it all – the creativity and personality. But alas – it has occurred to me that perhaps formulas aren’t bad in and of themselves. Perhaps it’s more about giving people a starting point. So today, I share with you my 3 steps to a social strategy. If your event company is looking to integrate social media into your events or business, here’s how to get started!

Target

Ask yourself these important questions:

  • Why social?
  • What are we trying to achieve?
  • What goals are we currently not reaching?
  • What would social allow us to do?

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Event Tech of the Week: @QriousApp

Friday, March 2nd, 2012

I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!

Today, we’re talking about Qrious

Qrious AppYour name: John Federico
Company/Tool Name: Qrious
Website: http://qriousapp.com
Twitter: @qriousapp

What is the “problem” that your tool seeks to solve?
More often than not, the top reason that people attend professional events and conferences is to meet others. Yet the time and money spent at these events is often gambled on serendipity instead of thoughtfully-targeted, pre-confirmed meetings.

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PlannerTech Event Tech Showcase Returns to NYC For Internet Week!

Tuesday, February 28th, 2012

PlannerTech LogoYou are cordially invited to apply to present your event tech tool at PlannerTech NYC during Internet Week from May 14-18, 2012. PlannerTech launched a year ago and we’re celebrating our first anniversary in a BIG way.

WHY GET INVOLVED?
- Reach 150+ innovative, early adopter event planners in the NY area.
- Gain exposure to our online audience via Twitter, Facebook, blogs and more.

WHAT DO I NEED TO DO?
- Apply by March 23, 2012. Tell us all about you and why you are blowing your competition out of the water. http://www.plannertech.com/presenterapp.html
- All selected companies will be notified by April 6, 2012.
- Pay your fee, book your travel and practice your 4 min pitch.

It’s simple!

SPONSOR PLANNERTECH NYC: Whether you present or not, you can always gain exposure to our leading event professionals via sponsorship. Check out this year’s packages here: http://plannertech.com/partnerapp.html

MORE CITIES! In 2012, we are pleased to announce that we will be hosting PlannerTech in New York, Washington DC and Los Angeles! PlannerTech New York will be held during Internet Week and DC/LA dates will be released as soon as we secure venues.

EXPERIENCE THE EVENT! Check out photos, videos, tweets and articles written about PlannerTech DC and LA. http://plannertech.com/about.html

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3 Signs Your Upcoming Conference Isn’t Making The Most of Twitter

Tuesday, October 5th, 2010

For those of us using Twitter in our day-to-day, it’s often frustrating to stumble upon a conference or other event that clearly isn’t taking advantage of all that social networks have to offer. Here are some warning signs that the event you’re about to attend isn’t yet clued into the power of interaction before, during and after the event.

1. The event hashtag has been established by an attendee.
The event communication needs to be managed by the staff. The planners need to decide how they want their members to communicate (realizing that Twitter is not the only option) and make this very public information. If attendees are left to create their own channels, this is not a good sign! That being said, there is some value to jumping in on a conversation already created as an event planner and helping to encourage conversation. The double bad sign? When an attendee has created a way for folks to communicate and no one from the planning staff has even noticed!

2. The event Twitter stream is filled with self promotion.
If you are going to list “Follow Us on Twitter” as a part of your marketing, you should ensure that there is good content for your attendees on that list. Link to speakers, sponsors, and planners. Share related articles. Do something to connect the attendees. Do something more than just marketing the event over and over. Give people a way to connect!

3. Attendee lists are impossible to find as are Twitter handles of the speakers, sponsors and promoters.
While some events keep this information private, there are ways to integrate attendee-specific information on your event website. The savvy conference attendee is doing their homework before the event – trying to connect with other people who will be there in advance. By not listing contact information, or at least a list of names, you are making their job much more difficult.

BizBash Twitter Lounge

Tuesday, September 21st, 2010

I am excited to announce that Liz King Events will be hosting the BizBash Twitter Lounge this year on Wednesday, October 27, 2010! 

We’ll be tweeting about the expo and running lots of contests and I’d love to put together some gift bags for attendees to help highlight the community. If you have anything you’d like to include in the gift bags or prizes you’d like me to raffle off, please let me know. I think we’re looking at 3500+ attendees and I’d like to highlight our community in any way possible. Please let me know if you have any ideas!

Register using code BBNYTWEET10 before 9/27/10 to receive 15% off registration! Also, please let me know your Twitter handle so we can connect before the event!

http://www.bizbashnewyorkexpo.com/index.cfm