Liz King Events: Social Media Event Planning Specialists

For those of us using Twitter in our day-to-day, it's often frustrating to stumble upon a conference or other event that clearly isn't taking advantage of all that social networks have to offer. Here are some warning signs that the event you're about to attend isn't yet clued into the power of interaction before, during and after the event.

1. The event hashtag has been established by an attendee.
The event communication needs to be managed by the staff. The planners need to decide how they want their members to communicate (realizing that Twitter is not the only option) and make this very public information. If attendees are left to create their own channels, this is not a good sign! That being said, there is some value to jumping in on a conversation already created as an event planner and helping to encourage conversation. The double bad sign? When an attendee has created a way for folks to communicate and no one from the planning staff has even noticed!

2. The event Twitter stream is filled with self promotion.
If you are going to list "Follow Us on Twitter" as a part of your marketing, you should ensure that there is good content for your attendees on that list. Link to speakers, sponsors, and planners. Share related articles. Do something to connect the attendees. Do something more than just marketing the event over and over. Give people a way to connect!

3. Attendee lists are impossible to find as are Twitter handles of the speakers, sponsors and promoters.
While some events keep this information private, there are ways to integrate attendee-specific information on your event website. The savvy conference attendee is doing their homework before the event - trying to connect with other people who will be there in advance. By not listing contact information, or at least a list of names, you are making their job much more difficult.

There are many people who will write blogs about how to get your tweets retweeted or how to form relationships with people using RTs. I think that information is all well and good, but I've  learned some lessons by taking a deeper look at what I retweet and what others retweet from me. Here, I've listed the five observations I've made how the way you RT can really be improved. to form better relationships with your followers and those you retweet. 1. Too many people RT without reading. I am one of those crazy people who keeps track of my statistics. I pay a lot of attention to the RTs and clicks that I get and I've noticed that many people RT without ever clicking on the attached articles. How do you know that you want to RT it simply by looking at the title? All too often, I've clicked on what I thought was going to be an awesome blog only to find that it was boring, unintelligent or simply offensive. (more...)