Are you tired of “feast and famine” sales in your event planning business? I’ve got just the strategy for you to find ways to market your current events and land new clients – in the midst of keeping track of ALL of the details and operations!!
The brainstorm: A friend emailed me recently to promote an upcoming event where she is the featured speaker. Unlike most of her events, it was open to the public. I thought it was a smart strategy for her to invite her email list to share in her presentation and potentially land some new clients.
Now if you are thinking – I missed it. What’s so special about that? No worries. Her marketing was very subtle – but I would argue powerful in keeping her company name top of mind.