Are you tired of “feast and famine” sales in your event planning business? I’ve got just the strategy for you to find ways to market your current events and land new clients – in the midst of keeping track of ALL of the details and operations!!
The brainstorm: A friend emailed me recently to promote an upcoming event where she is the featured speaker. Unlike most of her events, it was open to the public. I thought it was a smart strategy for her to invite her email list to share in her presentation and potentially land some new clients.
Now if you are thinking – I missed it. What’s so special about that? No worries. Her marketing was very subtle – but I would argue powerful in keeping her company name top of mind.
Maybe it’s awful of me, but I can’t help wondering if the 
According to the recent 
Start using Twitter to both follow AND meet industry professionals.
Yesterday, I was catching up with a friend who plans international events and she asked me, “What are you excited about right now? What do you think the big trends will be?”
Your Name: David Schenberg – Principal and Co-Founder
Your name: Susan Abrams
As a business owner, I spend a LOT of time on Facebook and Twitter – always trying to meet new people and find ways of engaging on a deeper level with old friends. One of my big goals for these interactions is to use them like a funnel to lead to our website and get people to understand what it is that we do as a company. Directing traffic to your website can be as simple as a link from your blog or gallery, but a social media landing page is a great way to keep the “feel” of social media while still getting them on your site. It also helps you track how many people come to your site as a direct result of your social media channels. I set up my landing page in about 5 minutes and here is what you need to do.
Your name: Anna Sergeeva, Co-Founder & Co-CEO
