As a business owner, I spend a LOT of time on Facebook and Twitter – always trying to meet new people and find ways of engaging on a deeper level with old friends. One of my big goals for these interactions is to use them like a funnel to lead to our website and get people to understand what it is that we do as a company. Directing traffic to your website can be as simple as a link from your blog or gallery, but a social media landing page is a great way to keep the “feel” of social media while still getting them on your site. It also helps you track how many people come to your site as a direct result of your social media channels. I set up my landing page in about 5 minutes and here is what you need to do.
1. Create a new page on your website that is not on the navigation. In other words, you don’t want people to be able to get there from your homepage. In WordPress, I do this by using the Exclude Pages Plugin.
2. Start your page with a friendly welcome to your readers – beginning with acknowledging that they clicked on a link from your Facebook or Twitter account (or others!). Then, introduce them to some of the most important resources on your website. I share my PHILOSOPHY page and my BLOG. This is also a great place to ask people to sign up for your mailing list.