Liz King Events is the leading social media meeting and event planning firm. Use social media and technology to better brand your organization, engage your attendees and increase efficiency.
There are many people who will write blogs about how to get your tweets retweeted or how to form relationships with people using RTs. I think that information is all well and good, but I've learned some lessons by taking a deeper look at what I retweet and what others retweet from me. Here, I've listed the five observations I've made how the way you RT can really be improved. to form better relationships with your followers and those you retweet.
1. Too many people RT without reading.
I am one of those crazy people who keeps track of my statistics. I pay a lot of attention to the RTs and clicks that I get and I've noticed that many people RT without ever clicking on the attached articles. How do you know that you want to RT it simply by looking at the title? All too often, I've clicked on what I thought was going to be an awesome blog only to find that it was boring, unintelligent or simply offensive.
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Last week, I prepared a presentation on "How to Generate Business in <140 Characters". While I plan to post it on the new multimedia section of my site when it launches, I figured there's no time like the present to put some of these resources out there.
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Last week, I prepared a presentation on "How to Generate Business in <140 Characters". While I plan to post it on the new multimedia section of my site when it launches, I figured there's no time like the present to put some of these resources out there.
As a business, can I use Twitter to secure a new client?
The answer to this is easy - Absolutely IF you use it wisely! We all know that the key to marketing a business is word of mouth. Regardless of how much money you spend on TV ads and pop-up events, a client who has interacted with you can build or ruin your business faster than you can imagine. And there's no better way to form relationships that ellicit good buzz than on Twitter.
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Thank you so much for taking this branding journey with me. While I will, of course, continue to post blogs about branding, social media and events, my hope is that this series has been an opportunity for you to focus on the branding process from a more broad perspective. In the coming weeks, I plan on compiling this series and adding more resources so that it can be available to you as a set. Please stay tuned for details on this!
This is a topic that I've mentioned briefly throughout the 30 days of branding, but I'd like to expand on it a little and give you some resources to do this. It's a good idea to follow people who are farther ahead in their careers so that you can learn from them. I always pick a few industry leaders and pay close attention to what they are doing to brand themselves. But, I understand that it can be a challenge to find these leaders in such a big world. So, today I give you some resources.
