Posts Tagged ‘social media’

« Older Entries

My Follow Friday Suggestion: @JeniseFryatt

Friday, September 3rd, 2010

As I meet more and more amazing people through the event professionals community, Follow Friday has become increasingly difficult to manage. How do I suggest 30 people to follow in any kind of meaningful way? So, I've decided to highlight one member of the community each week that I suggest you follow. This person is someone that I respect and have learned a lot from (whether they realize it or not).

This week, there's no better person to start with than Jenise Fryatt. Jenise has been an #eventprofs friend, guest blogger on my site and facilitator of relationships for the past year or so. It's been so great getting to know her a bit and seeing the impact she has had on the community. I've had the opportunity to write several guest blogs for her over the course of the last year and it has been nothing short of amazing. Enjoy!!

Connect with Jenise

http://www.twitter.com/JeniseFryatt
http://www.icon-presentations.com/blog/
Vote for her Sound n Sight blog in the #Eventprofs blog awards!
http://www.ready2spark.com/2010/08/eventprofs-blog-awards-nominees-announced.html

Tags: #eventprofs, event planner, events, social media, Twitter
Posted in Follow Friday | 4 Comments »

Social Media Feature: Zachary Long

Wednesday, July 21st, 2010

I had the pleasure of meeting Zac Long at a recent stay at the Marriott World Center in Orlando, FL. I was so impressed with how he was embracing social media on behalf of Marriott that I wrote a blog post about him for Jenise Fryatt when I returned. Now I've had the distinct honor of interviewing him for my blog so you can all get a little more insight into what makes him tick! Please enjoy!

Question #1: What exactly is it about social media that is attractive to people like hotel customers? Why have you been successful tying social media into attraction of new or repeat customers?

The "social" aspect of Social Media is extremely relevant in any consumer goods or services company, and even more so with travelers. The hospitality industry is all about experiences, a traveler in a new city needs a bed to sleep in, but it's the service from the likes of a Marriott or a Hilton that separates them from Mom & Pop Motel XYZ. Building on that idea from an industry perspective, from a consumer perspective having that great experience then leads to even more social interactions as the travelers return home and share those experiences.

(more...)

Tags: social media
Posted in social media | No Comments »

Guest Blogging on “Influencing Your Brand Perception”

Wednesday, June 30th, 2010

Thanks to Jenise Fryatt of Icon Presentations for another great opportunity to guest blog for her! It has been so great getting to know Jenise on Twitter and seeing her huge impact on the #eventprofs world and my blog (you know her from her guest blogs on my site!). Enjoy the read, and please leave Jenise and I your comments and love!

I recently wrote a post called "My Rant: Why Your Customer Service Is Killing Your Business" where I aired my grievances about David's Bridal and many other little shops that don't understand that value of responding to their clients. After posting, I received many inquiries from event professionals and friends wondering if David's Bridal contacted me in response to my post. I have not, to date, heard anything from them.

Now, I'm not a delusional person thinking that the world is tuned into my tweets, but it did signal to me that they are not monitoring their brand. So many organizations are so focused on branding their organization - working with designers to create style guides, creating strategies for their social media accounts - that they completely forget about the brand that is being determined for them without their consent. There is one aspect of your brand that you don't have much control over and means more to your clients than anything you can plan - the image that is determined by your clients themselves.

Continued on Icon Presentations Blog

 

Tags: #eventprofs, Branding, event planner, event planners, events, Personal Branding, social media
Posted in Branding | No Comments »

Guest Blogger Jenise Fryatt on “The Debate on Scheduled Tweets”

Monday, June 28th, 2010

There seems to be some debate over the merits of scheduling tweets on Twitter. Some people find it disingenuous, others say it's a lifesaver for managing time.

On a recent Twitter chat, I had a brief conversation with someone who agreed with the former opinion. What he described was a person scheduling tweets that were comments about their day or opinions on topics. I had to agree, this sounded disingenuous. After all, tweets that share your experiences or opinions are assumed to be conversation starters. But if you aren't there when someone responds, it's kind of like leaving the lights on when no one's home. A fake out.

(more...)

Tags: #eventprofs, event planner, event planners, events, social media, Twitter
Posted in social media | 12 Comments »

The Biggest Shift Since the Industrial Revolution

Thursday, June 24th, 2010

I saw this video from a colleague, Sree Sreenivasan, who provides a great collection of social media links and tools. This video was on his website and I wanted to share it as it think it has some great information for all those social media geeks out there and even for those who still aren't sure social media is something they should care about. Please watch and share your thoughts!

 

Tags: social media
Posted in social media | 2 Comments »

Guest Blogging on “Social Media TimeSavers: RSS Feeds & Other Little Time Savers”

Monday, May 24th, 2010
Wouldn't it be nice if you had a little elf that could come by every day and make your life more simple? They could tell you all about everything being said about you on the web and even share all the important news from around the industry. While I can't promise you an elf, I CAN share with you a few tools that will simplify your life and save you time. Think of these tools as saving you from visiting many different sites and trying to hunt down information you need. It's REALLY SIMPLE. Like - Really Simple Syndication. Continued on Sounds 'n Sights Blog

Tags: #eventprofs, event planner, event planners, events, social media
Posted in Branding, Event Professionals | No Comments »

My Observations on Your RTs

Thursday, May 13th, 2010
There are many people who will write blogs about how to get your tweets retweeted or how to form relationships with people using RTs. I think that information is all well and good, but I've  learned some lessons by taking a deeper look at what I retweet and what others retweet from me. Here, I've listed the five observations I've made how the way you RT can really be improved. to form better relationships with your followers and those you retweet. 1. Too many people RT without reading. I am one of those crazy people who keeps track of my statistics. I pay a lot of attention to the RTs and clicks that I get and I've noticed that many people RT without ever clicking on the attached articles. How do you know that you want to RT it simply by looking at the title? All too often, I've clicked on what I thought was going to be an awesome blog only to find that it was boring, unintelligent or simply offensive. (more...)

Tags: #eventprofs, event planner, event planners, events, social media, Twitter
Posted in Event Professionals | 11 Comments »

Chat Recap: Making Time for Branding and Social Media

Thursday, April 15th, 2010
For those of you new to chat (or for those of us who are super slow), I thought it might be nice to try and condense our #eventprofs chat into bite-sized chunks. Below, I've outlined the second part of our conversation - Making Time for Branding and Social Media - since it sparked some great conversation and suggestions. I've tried to condense it all into a format that should be digestible. I'd love to hear your feedback about the format and the conversation!

(more...)

Tags: #eventprofs, #eventprofs chats, Branding, event planner, event planners, events, Google Alerts, Google Reader, social media, Twitter
Posted in #Eventprofs Chat, Event Ideas, Event Professionals, Event Tips | 2 Comments »

The Business Side of Twitter: Part 2

Monday, April 12th, 2010
Last week, I prepared a presentation on "How to Generate Business in <140 Characters". While I plan to post it on the new multimedia section of my site when it launches, I figured there's no time like the present to put some of these resources out there. (more...)

Tags: marketing, social media, Twitter
Posted in Branding | 1 Comment »

The Business Side of Twitter: Part 1

Monday, April 5th, 2010
Last week, I prepared a presentation on "How to Generate Business in <140 Characters". While I plan to post it on the new multimedia section of my site when it launches, I figured there's no time like the present to put some of these resources out there. As a business, can I use Twitter to secure a new client? The answer to this is easy - Absolutely IF you use it wisely! We all know that the key to marketing a business is word of mouth. Regardless of how much money you spend on TV ads and pop-up events, a client who has interacted with you can build or ruin your business faster than you can imagine. And there's no better way to form relationships that ellicit good buzz than on Twitter.  (more...)

Tags: ROI, ROR, social media, Twitter
Posted in Branding | No Comments »

« Older Entries