Liz King Events: Social Media Event Planning Specialists

I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!

Today, we’re talking about GoMobile.Pro

Your Name: David Schenberg – Principal and Co-Founder
Company / Tool Name: BusyEvent’s gomobile.pro
Website: http://www.BusyEvent.com
Twitter: @BusyEvent
Facebook: https://www.facebook.com/BusyEvent

What is the “problem” that your tool seeks to solve?
After 20 years of designing and managing mall tours, comedy tours, air shows, expos and trade shows, the founders of BusyEvent have rolled with just about every flavor of technology along the way. But no matter what the technology, the goal has always been the same: How to create a return for the money spent. So while people argue over a return on investment we’ve discovered over the years that by tracking what people actually do and report on it, we create something called a Return on Action. And we’ve trademarked the name and a process mixing technology solutions we create, some we general contract along with customized services to ID qualified opportunities from the mounds of data flowing out of live events. So as technology evolves and shiny objects come and go, we remain committed to delivering high-quality information about how people learn, communicate and connect around live events.

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