Liz King Events: Social Media Event Planning Specialists

Once you’ve spent hours looking at iconic webpages and crafting your own site to accurately reflect your brand, services and style, you want to make sure that it gets recognition. Google and other search engines use little bots to crawl around the world wide web looking for keywords and interesting content. They archive all their knowledge and when you enter your search terms, that’s what comes up! Again I stress that I’m no search engine optimizing wizard, but I will share with you my basic knowledge that most sites are recognized based on their url, keywords and links into and out of their page. Here are my tips on promoting your site once it’s ready to be seen.

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While I’m not a web designer, there are a few principles of design that definitely play into how you convey and market your brand. Each website looks very different, but all the good ones share a few common charateristics. The great thing about web design is that there are so many examples for you to pull ideas from and try. I encourage you to spend a good amount of time looking at other websites before you try to decide how you want yours to look. Try to look at industry pages, associations, and even websites in a completely different field. When I decided I wanted to create a website, I browsed hundreds of websites and made a list of things I wanted to include. While I didn’t end up going with all of them for my site, it definitely helped me to focus and think about components before design. In any case, here are my tips for a well-designed website that will spread your brand like wildfire!

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Today, I’d like to talk about the three rules of a good URL. If you’re spending months planning out every detail of your website, you had better hope that your site can be found. Believe it or not, it’s harder than you might think to choose a URL that will work for your site. For some people, choosing a URL can be quite expensive as well so it’s always good to consider alternatives. Below are my suggestions for the three keys to an easily marketable URL. I won’t claim to be a SEO (Search Engine Optimization) expert so these are basic principles that will help people find your site easily and help ensure you come up in the right Google searches. Please feel free to add your thoughts in the comments as I know you all have many more thoughts on this.

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As many of you know, I officially launched my website a little over a month ago. What you may not know is that it was in the works long before it was live for all to see. I took a LOT of time (maybe too much) thinking about each detail and design before moving ahead and I’m still critically thinking about it now that it’s launched. In fact, I’ve made several changes since it became live and have a few more in the works. Creating the website (with the help of a WONDERFUL designer) was a ton of work, but it’s my most important space – my home base.

In the next few days, I want to focus on the layout, design & marketing of your website so that you can convey your brand and drum up business for yourself. Today, in particular, I want to focus on the main components of your website and why I believe they are what you need to focus on.

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