Liz King Events: Social Media Event Planning Specialists

Thank you so much for taking this branding journey with me. While I will, of course, continue to post blogs about branding, social media and events, my hope is that this series has been an opportunity for you to focus on the branding process from a more broad perspective. In the coming weeks, I plan on compiling this series and adding more resources so that it can be available to you as a set. Please stay tuned for details on this!

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For those of you who have put to practice all of the ideas and tips that I have shared in the last twenty eight days, I’d like to talk about one more important issue before our finale – evaluating and adjusting your practices to meet your needs.

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This is a topic that I’ve mentioned briefly throughout the 30 days of branding, but I’d like to expand on it a little and give you some resources to do this. It’s a good idea to follow people who are farther ahead in their careers so that you can learn from them. I always pick a few industry leaders and pay close attention to what they are doing to brand themselves. But, I understand that it can be a challenge to find these leaders in such a big world. So, today I give you some resources.

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If you are using Facebook, Twitter, LinkedIn and other social networks along with your blog and website you are probably feeling like the man in this picture – like the world is flying by you and you can’t keep up. If you haven’t already latched on to some of the applications that can help simplify the publication process, you’re probably publishing your blog and then linking to it manually from each of your social networks. What I’d like to do today is give you links to some applications that you can set up to automatically feed from one network to another. Before I get into that, let me share a few things that you should try to remember.

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While Twitter and LinkedIn are some of the most popular social networking sites out there, there are so many other sites that you will likely find interesting and helpful to the spreading of your brand. Today I want to list a few that you may want to check out (based solely on popularity), but before I do that I want to reinforce a few points.

• Remember that quality trumps quantity. Only use these sites if you are able to maintain them.
• The best way to try a new form of social media is to go in with some tangible goals or hopes for how you can use it. Of course, it’s okay to try them just to see how they work, but it’s important to be strategic and focused.
• When you can, find applications that will feed from one technology that you choose to involve yourself with to another. We will talk about examples of this tomorrow, but keep it in mind today.

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