Back in April of this year, the stars aligned and we got connected with serial entrepreneur Claudia Chan. Claudia had just launched a new media brand for women – ClaudiaChan.com – and was about to throw her launch event – a HUGE undertaking for only 10 weeks of planning. She envisioned an entire week of events for women – hosted by various women-centric organizations in NYC culminating in a Remarkable Women’s Cocktails and Conversations event. I met Claudia in her Soho apartment and immediately began to see the vision and the possibilities. I added in my thoughts and expertise to their great ideas and S.H.E. Summit Week was born. Taking place from June 18-24, we ended up hosting about 42 events that week – collaborating with over 35 organizations and several hundred attendees. It was an event planning experience unlike any other that I have done so far and it was a great learning opportunity and confidence-builder. Today, I want to share some of the behind-the-scenes of the event and what it looked like as it all came together. I took the behind-the-scenes photos so please excuse the quality 
To pull off an event of this scale, we set up a working station at the home base venue. Armed with only laptops and one printer, the team worked tirelessly throughout the week to communicate with attendees and organizers.
Working at a startup that focuses on connecting planners with locations online so that they can find and book the best possible location for their event is a blast. I get to learn all about the different locations around NYC, meet the management, check them out in person, etc, etc. One of the most important things that I have learned about working directly with locations and helping connect them with various planners is truly understanding how important the location is to your overall event. Here are the top four reasons I have learned on why a location is so important:
