Imagine this: You’re in a crowded convention center and aren’t quite sure where to go next. You hold up your phone and see signposts appear, pointing out what will be going on next with speaker ratings.
Or this: While flipping through a magazine, you see a hotel that looks interesting. You scan that page with your mobile device and a video plays, giving you more information. Then a series of buttons appear. They allow you to download a schematic of their meeting space, schedule an appointment to talk with a sales rep and do a quick virtual tour.
Well, these things — and more — are already possible, thanks to the “magic” of augmented reality.