Posts Tagged ‘meetings’

Stop talking about cost and start talking about goals by @KristiCasey

Tuesday, March 19th, 2013

The GSA scandal, proposed legislation and anxiety about how it will affect the rest of the meetings industry is spurring some interesting discussions.

In one forum of meeting professionals, a hotelier likened per diems to “price fixing.” If off-season rates in Aspen are $75, but the published per diem is $160/night, what incentive do hotels have in giving government groups the same rates the public enjoys if the government is willing to pay more?

The response was even more interesting: Why would a government group even consider meeting in Aspen? Wouldn’t it be a better use of taxpayer dollars to meet somewhere else?

To which the hotelier replied that shouldn’t be the issue. If a destination offers the best value, he said, that should outweigh fears of perception. He pointed out that one government group his Aspen/Snowmass property lost elected to spend $5,000 more to meet in Denver.

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My Big Fat Predictions for 2013 by @KristiCasey

Monday, December 17th, 2012

Yesterday, I was catching up with a friend who plans international events and she asked me, “What are you excited about right now? What do you think the big trends will be?”

Lucky for her, I am in the midst of cool-hunting for our 2013 PYM Annual, so I’ve been ruminating about those very things since August.

There’s a million things I could have told her (and you). But for this column, I’ll boil all of of my thoughts on the topic down to two big ideas.

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Branding is for Cows by JennG_

Friday, July 6th, 2012

haitiMeeting planners’ are in the relationship business. Their ultimate goal is making connections. They create face-to-face experiences. They use social media to what seems like the nth degree. Yet somehow, the efforts can all fall flat if relationships are purely transactional.

“Branding is for cows; stories are for people.”

I saw the above quote in the background of pictures for, ironically, a branding conference that took place last year. The same day I read in a blog about email marketing: “Keep in mind that a one-way relationship isn’t really a relationship at all. It’s exploitation.”

If we’re only pushing out information, begging people to register, or spending time creating and marketing an image for our conference, are we really making a difference?

I’ve posted hundreds of pictures from our conferences on Facebook and received great interaction and comments. But this morning I posted seven pictures of children in Haiti receiving stuffed animals made by participants at Collaborate Marketplace, and there was instant response.

We all joked about the statistics that show social media posts of babies and puppies get the most attention. The pictures might not be as relevant as the strategy articles we share or as helpful to your career as the conferences we cover in feature stories, but they did convey the power and message of our conference: The meetings you plan, the programming you stress over, and the numbers you crunch make a difference when you connect emotionally and meaningfully with people.

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Gamification Spurs Innovation @JennG_

Wednesday, March 7th, 2012

GamificationLast month, Collinson Media’s Editor-in-Chief Christine Born and I attended Social Media Week in New York City, one of 12 simultaneous locations around the globe hosting events ranging from the business behind social media to implementation. In true social fashion, pop-up events were held across the city—some buttoned-up (with lots of food) at locations like Bloomberg and Thomas Reuters and other more laid-back at local marketing, advertising and PR agencies.

The common theme was one of camaraderie among early adopters who are all trying to navigate this still new landscape to improve their businesses. One of the most applicable and interesting sessions I attended was led by Gabe Zichermann, CEO of Gamification.co. Not only was the subject relevant to meetings, but the psychology and science behind gamification’s ability to stimulate creativity and innovation was fascinating.

Gamification: n. the process of using game thinking and mechanics to engage users.

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Meetings Really Are Cool via @jenng_

Thursday, January 5th, 2012

Connect Meetings Magazine LogoI started my journalism career working for a travel magazine and didn’t know anything about meetings or conventions. Much like the start for many meeting planners.

If there’s one thing I’ve discovered from the events I’ve covered, hundreds of press releases I’ve received and thousands of #eventprofs tweets I’ve scoured, it’s that meetings are cool. There’s nothing like the connections made over coffee, the revelations discovered in a general session or the camaraderie realized when groups come together.

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