Spend thousands of dollars on advertisements for the Superbowl or don't market at all. Does that sound a bit extreme? Well, I'm an extreme kinda gal...
I was recently at the Perfect Business Summit in Las Vegas, NV - a conference designed to provide resources and inspiration to entrepreneurs and I heard a talk by Tony Hsieh of Zappos.com. Many of you probably know that he is extremely talented and has revolutionized customer service, but do you know just how revolutionary he really is? In his talk, he suggested that corporations do just what I mentioned - shift some or all of your advertising dollars into an investment in your clients. Once you make your existing clients happy, there's very little need to market your business after all.
Here are some other ways that you can "market" without spending a dime or drafting an ad!
Care About Your Clients
Sounds simple, but a note to say hello or a thank you letter for a purchase goes a long way. I know you're busy, but oversimplifying the Thank You process can be detrimental to your business. Don't send cards printed by your assistant with a stamp of your signature on the bottom. Take the time to care about your clients.
