Are you tired of “feast and famine” sales in your event planning business? I’ve got just the strategy for you to find ways to market your current events and land new clients – in the midst of keeping track of ALL of the details and operations!!
The brainstorm: A friend emailed me recently to promote an upcoming event where she is the featured speaker. Unlike most of her events, it was open to the public. I thought it was a smart strategy for her to invite her email list to share in her presentation and potentially land some new clients.
Now if you are thinking – I missed it. What’s so special about that? No worries. Her marketing was very subtle – but I would argue powerful in keeping her company name top of mind.
Your Name: David Schenberg – Principal and Co-Founder
Your name: Susan Abrams
As a business owner, I spend a LOT of time on Facebook and Twitter – always trying to meet new people and find ways of engaging on a deeper level with old friends. One of my big goals for these interactions is to use them like a funnel to lead to our website and get people to understand what it is that we do as a company. Directing traffic to your website can be as simple as a link from your blog or gallery, but a social media landing page is a great way to keep the “feel” of social media while still getting them on your site. It also helps you track how many people come to your site as a direct result of your social media channels. I set up my landing page in about 5 minutes and here is what you need to do.
Your name: Anna Sergeeva, Co-Founder & Co-CEO
Last weekend, I opted to lounge on the couch and watch some good ol’ TV. With such a busy schedule, it’s not often that I get to just hang out on the couch without a laptop in front of me working away. I landed on 
Meeting planners’ are in the relationship business. Their ultimate goal is making connections. They create face-to-face experiences. They use social media to what seems like the nth degree. Yet somehow, the efforts can all fall flat if relationships are purely transactional.
By now we all know that 
Your name: Jordan Smith
Your name: Erica St. Angel
