I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!
Today, we’re talking about GoMobile.Pro
Your Name: David Schenberg – Principal and Co-Founder
Company / Tool Name: BusyEvent’s gomobile.pro
Website: http://www.BusyEvent.com
Twitter: @BusyEvent
Facebook: https://www.facebook.com/
What is the “problem” that your tool seeks to solve?
After 20 years of designing and managing mall tours, comedy tours, air shows, expos and trade shows, the founders of BusyEvent have rolled with just about every flavor of technology along the way. But no matter what the technology, the goal has always been the same: How to create a return for the money spent. So while people argue over a return on investment we’ve discovered over the years that by tracking what people actually do and report on it, we create something called a Return on Action. And we’ve trademarked the name and a process mixing technology solutions we create, some we general contract along with customized services to ID qualified opportunities from the mounds of data flowing out of live events. So as technology evolves and shiny objects come and go, we remain committed to delivering high-quality information about how people learn, communicate and connect around live events.
The event and meeting industry is a fast paced world, much like the world of technology where one day it is focused on this and the next that. The focus could be on greening your meeting, helping the community, finding more value or simply contract negotiations and clauses. The real focus needs to shift and I mean for everyone (hoteliers, venue owners and planners), towards being more mutually transparent. Hoteliers need to be upfront on all the little things about costs and services. Planners need to be upfront on their needs and the budgets they are working with. I am willing to step up and say we all need a little work.
Working at a startup that focuses on connecting planners with locations online so that they can find and book the best possible location for their event is a blast. I get to learn all about the different locations around NYC, meet the management, check them out in person, etc, etc. One of the most important things that I have learned about working directly with locations and helping connect them with various planners is truly understanding how important the location is to your overall event. Here are the top four reasons I have learned on why a location is so important:
Getting face time with senior level executives is a key part of building your business, but it’s not always easy.
