Thank you so much for taking this branding journey with me. While I will, of course, continue to post blogs about branding, social media and events, my hope is that this series has been an opportunity for you to focus on the branding process from a more broad perspective. In the coming weeks, I plan on compiling this series and adding more resources so that it can be available to you as a set. Please stay tuned for details on this!
Posts Tagged ‘30 Days of Branding’
30 Days of Branding – Day Twenty Eight: Connect with Industry Experts
Thursday, March 11th, 2010
This is a topic that I’ve mentioned briefly throughout the 30 days of branding, but I’d like to expand on it a little and give you some resources to do this. It’s a good idea to follow people who are farther ahead in their careers so that you can learn from them. I always pick a few industry leaders and pay close attention to what they are doing to brand themselves. But, I understand that it can be a challenge to find these leaders in such a big world. So, today I give you some resources.
30 Days of Branding – Day Twenty Seven: Simplify Your Networks
Wednesday, March 10th, 2010
If you are using Facebook, Twitter, LinkedIn and other social networks along with your blog and website you are probably feeling like the man in this picture – like the world is flying by you and you can’t keep up. If you haven’t already latched on to some of the applications that can help simplify the publication process, you’re probably publishing your blog and then linking to it manually from each of your social networks. What I’d like to do today is give you links to some applications that you can set up to automatically feed from one network to another. Before I get into that, let me share a few things that you should try to remember.
30 Days of Branding – Day Twenty Six: Other Social Networking Sites
Tuesday, March 9th, 2010
While Twitter and LinkedIn are some of the most popular social networking sites out there, there are so many other sites that you will likely find interesting and helpful to the spreading of your brand. Today I want to list a few that you may want to check out (based solely on popularity), but before I do that I want to reinforce a few points.
- Remember that quality trumps quantity. Only use these sites if you are able to maintain them.
- The best way to try a new form of social media is to go in with some tangible goals or hopes for how you can use it. Of course, it’s okay to try them just to see how they work, but it’s important to be strategic and focused.
- When you can, find applications that will feed from one technology that you choose to involve yourself with to another. We will talk about examples of this tomorrow, but keep it in mind today.
30 Days of Branding – Day Twenty Five: Your Pitch
Monday, March 8th, 2010
In the last 25 days we’ve talked about LinkedIn, Twitter, websites, blogging, in-person networking and much more. I’ve spent a lot of time focusing on the use of different technologies and while I’ve mentioned your brand throughout, I have purposely spent a lot of time focusing on the relationships you can build using social media and other web technologies that will help launch your business or job search to the next level. I’ve waited until day 25 to bring up your pitch because I didn’t want you to focus on how to sell your brand until you’ve made some relationships. By now, though, I think you have a solid idea of how to use different applications (whether the ones we’ve covered already or other social networks) to get your brand into the public eye. What you need now is a solid idea of how to promote your brand through each of those means.
30 Days of Branding – Day Twenty Four: Organize the Noise
Sunday, March 7th, 2010
If you’ve spent any length of time on Twitter, you’ll notice that not everyone uses it for professional reasons. It can be really stressful to wade through thousands of updates about what people are doing and eating to find meaningful content. But, hopefully by now you’ve been able to find that there is a lot of great content on Twitter if you can find it. I hope that you’ve been able to make some meaningful relationships by honing in on the right group of people through tweet chats and through people that you follow.
30 Days of Branding – Day Twenty Three: My Follow Philosophy
Saturday, March 6th, 2010
Many experts will agree that success on Twitter is not dependent on the number of followers you have or the number of people you follow. I’ve heard talk about follower ratios and what the ideal ratio should be, but that’s not what I want to focus on today. Today, I would like to share with you my philosophy on the Twitter follow. For someone new to Twitter, followers are a big deal. They are spending a good amount of time tweeting to an audience of five or ten and they feel a little lost in the noise. To those of you feeling this way – I offer hope. I was there too. And while I’m no Ashton Kutcher, I’ve gained followers slowly over the course of the last year. Would I have wanted this progress to happen faster? Absolutely not and I’ll tell you why.
