What is the “problem” that your tool seeks to solve?
Connecting offline media to online, using HTML5 web apps and QR Codes as the catalyst in a SoLoMo world (Social, Local, & Mobile). Real-world hyperlinks – “one scan = one click”. Deliver immediate, interactions between bands and brands by offering information, video, pictures, incentives, and rewards via QR Codes and HTML5 web apps.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
All the above. Offline or Out of Home media permeates are physical world. Mobile phones are a centerpiece of our day to day lives. Connecting the two in meaningful and immediate ways to answer relevant questions in real-time is a tool that any marketer can leverage.
What does your tool help event planners do better?
Pre-event – awareness, discovery, lead-generation. During the event – interactions, foot-traffic to booths/vendors, rewards, lead generation, direct response, conversion (social – FB, Twitter; & physical goods/services – apps, music, content, and soon checkout ability with Amazon)
How is your tool different from/better than the competition?
We curate the entire process and remove the failure points from running QR Code campaigns on your own or trying to develop mobile optimized web sites. Our platform does both and much more. We render an HTML5 web app experience upon scanning a out of home campaign. Moreover, we allow account holders to maintain creative control of their campaign and provide the ability to optimize campaigns on the fly, even after the hard copy is in the market, by changing the content – copy, pics, videos, etc. And, performance is captured in our built in analytics suite.
Anything else we need to know?
ShareSquare is free to get started. And of course, we’re awesome!