Your name: Eric Eden
Company/Tool Name: Cvent
What is the “problem” that your tool seeks to solve?
Even the most experienced planners struggle to stay organized and stay on top of all the administrative work that comes with running an event of any size. Remembering to send the invitations and reminders, processing registration forms and fees, chasing down partial payments, and managing waitlists are just a few of the time consuming tasks that eat up a planner’s day.
Cvent automates event administration and helps organize attendee information so you can get more done. Not every event planner has a dedicated support team, but planners that use Cvent have a personal event assistant that works 24 hours a day, and never calls in sick.
What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
One of Cvent’s greatest strengths is our product’s flexibility. Our clients range from Fortune 500 companies to small, niche associations with only a few employees. We have several licensing options, and our sales team will help you find the best match for your budget and functionality needs. If you have a small seminar with one registration path, we have a license that can suit your needs. If you have a large conference with multiple paths, tracks, discount options, educational credits, and roommate matching, we can handle that too! Or if you’re somewhere in between, we can customize a package that only includes the features you need.
A typical Cvent client manages at least 150 registrants per year, whether that’s across ten small seminars or one larger event. On the other end of the spectrum, our largest clients manage tens of thousands of registrants each year.
What does your tool help event planners do better?
Cvent makes registering for events easier for both planners and registrants. Navigating through a form with multiple options can be confusing. Cvent’s streamlined forms guide the registrant through the proper steps, and then automate the record keeping, reporting, and other administrative work for the planner. Beyond that, Cvent makes it easy to manage email invitations, create professional event websites, gather feedback from attendees, and much more.
How is your tool different from/better than the competition?
Our award winning customer care team sets us apart from the crowd. Representatives are available 24/7 to answer your questions and help you use the system, with 90% of incoming calls answered in 90 seconds or less. The Cvent system is extremely flexible and customizable, able to match your existing registration process no matter how simple or complex. Above all, our system has templates and design tools that allow you to make a great looking event site, so your invitees have a great first impression when signing up for your event.
What is the single coolest feature of your product?
We have a lot of cool features, but the mobile registration option in our 2012 winter release might just be the coolest yet! Our clients asked us for registration forms that could be filled out easily on a smartphone and we delivered. By customizing a mobile website and registration form, people can register and pay for events while on the go, and planners can even leverage localization and other mobile features like click to call. The great part is, if someone knows how to use Cvent, then they can have a mobile friendly event even if they know nothing about web design or coding. It’s all about helping our clients stay current with advancements in technology – like mobile – without having to be technical themselves.
Anything else we need to know?
Event planners should check out Cvent’s other products, namely the Cvent Supplier Network. The Cvent Supplier Network makes it easy for event planners to locate venues that can accommodate their event, and to quickly send request for proposals for pricing and availability. The Cvent Supplier Network is the #1 source for group business at the leading hotel chains, and sales managers will quickly respond to planners with detailed bids that can easily be exported into a custom report for side by side comparison. Compared to making the same phone call over and over again, and waiting weeks for the venues to respond, the Cvent Supplier Network is a time saving – and free – tool that any planner can use.