Power Branding Online Class Series
The BiWeekly, Step-by-Step, Strategic Action Plan for Branding
The idea of becoming a well-branded and recognized company in the world of social media is incredibly overwhelming for most entrepreneurs and small businesses. Figuring out Twitter, Facebook, LinkedIn, YouTube, blogging and more is hard enough, but trying to create a strategy specific for your brand is even harder. However, it doesn’t have to be that way. We have developed POWER BRANDING to help you take the first steps & keep you going until you’ve created a strong brand.
This series is perfect for entrepreneurs or small business owners who know they have a lot of expertise to share, but are overwhelmed by how to create and sustain an online brand and presence.
Each class will focus on one topic and you will have the opportunity to get the handout which includes specific action steps for you to take based on the lesson of the day. The class will be hosted for all of 2013 on a biweekly basis beginning Jan. 31 and will cover topics such as LinkedIn 101, How to Start a Blog, What NOT to do with Twitter and MUCH more!
CLASS REGISTRATION & CURRICULUM
CLASS 1: WHAT IS A BRAND & HOW DO I FIND MINE? – CLICK TO SEE RECORDING OF THIS CLASS
Jan. 31, 2013
In this first session, we’re going to talk about how to discover your brand and create a statement and identity that will be critical as you attempt to convey your brand online. We will walk you through a few exercises to help you clarify your (UVP) Unique Value Proposition and get ready to spread your brand widely online!
Feb 14, 2013 In this second class, we’re going to talk about how to approach online branding from a strategic approach. Is it best to start accounts on all the social networks you can find? How do you know what makes the most sense? What are you goals? We’re going to address all these questions – and any others you have as well!
CLASS 3: KEEP YOUR EYES/EARS OPEN: MANAGE YOUR BRAND USING ALERTS & MORE – CLICK TO SEE RECORDING OF THIS CLASS Feb. 28, 2013 Keeping up with your online reputation can be a full time job so in this session we’ll talk about a few time-saving tools that can help you monitor your brand, connect with influencers and more! Power Branding Class 3 Action Steps Worksheet
CLASS 4: CREATING A KILLER LINKEDIN PROFILE – CLICK TO SEE RECORDING OF THIS CLASS
March 14, 2013
As you may already know, LinkedIn recently revamped their profiles. In this session, we’re going to give you some LinkedIn tips and tricks you haven’t heard before – from your picture to your summary – we’re covering how to create a strongly branded, clearly killer profile!
CLASS 5: YOU CAN MEASURE YOUR ONLINE ACTIVITY – CLICK TO SEE RECORDING OF THIS CLASS March 27 ,2013 Before we get too deep into various social networks, we’re going to hear from guest presenter EventSpot about how to measure your influence and activity online. A lot of people will tell you branding is a game that can’t be measured, but that’s simply not true. Learn about some powerful tools in this class that will help you figure out what branding activities work best for you.
CLASS 6: IT’S TIME TO START BLOGGING! – CLICK TO SEE RECORDING OF THIS CLASS
April 11, 2013
Blogging is one of the best ways to establish yourself as an expert and share your perspective. But – there is more to it than just writing content. In this class we’re going to help you create a strategy around your blog and give you all the basic info you need. Join us next time too as we talk about your editorial calendar!
CLASS 7: EDITORIAL CALENDARS AND BLOG MARKETING - CLICK TO SEE RECORDING OF THIS CLASS April 25, 2013 In our Blogging 101 class, we talked about how to create a strategy for your blog, but we’re going to focus on how to manage it (so it’s sustainable) and get the word out there. Blogging can be therapeutic, but for businesses, we need to make sure people are reading it. So, in this class, we’ll share some cool tools that will help you get your blog out to a wider audience.
CLASS 8: TWITTER 101
May 9, 2013
What is a hashtag and why does it matter? What should you really put in the bio section of Twitter? And – the question everyone wants to know – how do you get people to FOLLOW you? And how do you know who to follow? Join us for this class as we cover all these questions and more. We’re getting you on Twitter – and we’re going to show you how to become recognized as an industry leader!
Power Branding Class 8 Action Steps Worksheet
CLASS 9: TWITTER 201
May 23, 2013
Let’s dive a bit deeper on Twitter. In this class, we’re going to talk about Twitter chats, Creating Twitter lists, Klout scores and some more advanced things you need to know to take Twitter to the next level!
“I attended Liz’s workshop “Make Money Using Social Media” and was impressed by the quality of her work. In a friendly, concise and organized way, Liz introduced us to how to use social media for business. She covered social media strategies, tools, comparative analysis and pitfalls, among other things. The workshop was useful for users of all levels. For the beginners, she outlined steps that would allow them to start using social media the very next day. For advanced users, she gave amazing tips on how to take your social media efforts to the next level. No matter how experienced you are with social media, there’s so much to learn! The tools change constantly. I’ll definitely be coming back.” Liubov Phillips, Ad Operation Manager, CoBallistic Inc. (www.coballistic.com).
“Liz, thanks for sending out all these resources in such a timely way. I’ve coached a lot of people to deliver presentations and I thought you were a good speaker. I particularly liked the way you integrated questions thru-out your presentation.” – Lisa Yapp
Interested in sponsoring this series? Please email firstname.lastname@example.org for more info.
This series is sponsored and powered by EventSpot. Want to learn more about EventSpot? Click the image below!