I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!
Today, we’re talking about Maestro Market
Your name: Krista Carnes
Company/Tool Name: Maestro Market
Website: www.maestromarket.com
Twitter: www.twitter.com/maestromarket
G+: www.gplus.to/MaestroMarket
What is the “problem” that your tool seeks to solve?
We connect those seeking specific expertise & content to the people who can provide it in cool, meaningful ways. There are a lot of really talented, smart, accomplished people out there who want to help others – they just have a hard time being found. Marketing a service is a major job in itself – let alone performing the fulfillment of that service, and few solo or micro biz professionals can afford outside marketing help.
On the flip side, event planners and conference organizers, operating with tiny budgets, often don’t know how to find those people who would bring wonderful content – and be willing to do so for “small” fees by traditional standards, or just creative non-monetary compensation like travel, room upgrades, pre- and post- event communications, etc.
Until now, there’s been no place to “search” that really vast middle ground between members and speakers represented by bureaus. Content & Education planners have been forced to spend long hours slogging through internet search results, polling colleagues only to come up with the same old, same old; or, they quickly find that the “rock stars” names that come to mind are well out of reach. It’s super frustrating, inefficient and exhausting.
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