With the sheer volume of (amazing, insightful, educational) content that is published each day, it’s hard to keep up. While we all have good intentions, processing so much information amidst our busy lives is a challenge. Here, we recap the most popular articles shared via the @lizkingevents Twitter account this week. Enjoy!
The Biggest Mistake I See on Twitter
Inc.com
If you’re just using Twitter to lurk, you can stop reading now: This advice does not pertain to you. But if you intend to use Twitter for any sort of marketing, whether for yourself or your company, then I beg you: Please take a few minutes now to fully complete your Twitter profile.
My fellow Twitter users may disagree with me that this is the No. 1 mistake (there are certainly plenty of others to choose from)–but from my perspective, a profile that is incomplete or lacks a biography is the worst thing a user can do.
If you are an event technology company making waves in our industry, today is your last day to submit your application to present at our New York event during Internet Week from May 14-18, 2012. Ten startups will be chosen from the applications and each company will get the opportunity to share their tool in a 4 minute presentation and lots of networking/demo time.
Unfortunately, it’s not that simple. Change doesn’t happen all at once.
Your name: Lisa McGrath
Earlier this week, a friend of mine stopped by my office and was showing me all the cool apps that he’s found by watching the 
Wireless internet connection at events has increasingly become a primary need for participants – due to preventing roaming costs or poor 3G data network coverage. So when people see an open WiFi hotspot, they connect to it without realizing the possible dangers.
Everyone wants a formula. No matter how much I try to get around it, everyone wants 3 steps to being awesome or 12 steps to becoming well centered. I’ve always been anti-steps because I like to leave room for all the things that happen BETWEEN it all – the creativity and personality. But alas – it has occurred to me that perhaps formulas aren’t bad in and of themselves. Perhaps it’s more about giving people a starting point. So today, I share with you my 3 steps to a social strategy. If your event company is looking to integrate social media into your events or business, here’s how to get started!
Each week, we feature a new event technology in our community. This week, however, I wanted to take a step back and re-share some of the tools that are getting the most hits on the site. These companies are changing the game and are definitely worth you checking them out. The five tools listed here have been selected based on the number of page hits they received since January 1, 2012. The full list of tools that have been featured already can be found on our 
If you have spent any time on this blog, you’ll know that I live and breathe the integration of technology in events. There are countless ways to make your events more engaging (and simply more efficient) by leveraging some really cool tools. There are QR codes and mobile apps and online communities. There’s even “plain old” social media like Facebook and Twitter integrations. But even though I’m obsessed with these tools, I still have to ask myself “Is my audience ready for this?”. Any good planner will remember to question this BEFORE getting all tech geeky. Here’s how you know your event is ready for the “upgrade”.
