Liz King Events: Social Media Event Planning Specialists

Using mobile applications at events is becoming more and more common and the number of mobile app companies that are popping up is astounding. Certainly there is a huge need for connecting event attendees, sponsors, speakers and other participants at an event. However, as with any new technology, the more we jump into it, the more we realize there is a need for some strategic thought. Today, I wanted to share a couple of thoughts that you may want to consider before developing, integrating and training your staff on a new mobile app.

Mobile Ready Sites
Without a doubt, companies all over the world are working quickly to make sure that their websites are mobile friendly. Regardless of what mobile app developer you choose for your audience, you need to start with making sure that your website is responsive – meaning that it will look differently when accessed through the computer, mobile phones and tablet devices. With access to the Internet from a variety of devices, it’s important that your website responds appropriately and is easy to use regardless of how the end-user is accessing the site. Having a focus on this from the very beginning may in fact prevent you from needing an app that is specifically designed for single event. But, this is definitely a good place to start even if you’re going to develop your own app.

Read more on Cvent…

Get set for yet another marketing revolution. NFC will change the way attendees discover content at your event. NFC (the acronym for “Near Field Communication”) is a form of short-range wireless that bridges the gap between the real and virtual worlds.

The technology allows anyone with an NFC-ready mobile phone or tablet to access your content by touching the device to a comparable one—or to a “smart poster.”

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I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!

Today, we’re talking about Eventifier

Your name: Jazeel Badur Ferry
Company/Tool Name: Eventifier
Website: http://eventifier.co
Twitter:  @_eventifier_ or  https://twitter.com/_Eventifier_
Facebook:  https://www.facebook.com/Eventifier

What is the “problem” that your tool seeks to solve?
We all attend  Events quite often. During and post event,  we all love to know about all the happenings in and around the event. Who were the speakers?  No. of attendees? Who came in?   What were the tweets for the event?  The pictures & videos that were shared by the participants & what were the slides for the various sessions? and much more.. However this dataflow is scattered; searching and finding these information in the vastness of internet is broken and a cumbersome task. These data are very random; hard to find and sort. Eventifier was born out of this annoyance. Working around startups we often attended hackathons and events, and we saw that the data around past events are lost in the vastness of the web and hence find these data very random and broken. So we decided we should be building a web app that would make it easy to browse past event data and to get to know all the bits and pieces of information flowing around an event. With this vision Eventifier was born and has broader plans for the future.

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