Many event planners realize that one of the most daunting goals when creating an event is figuring out how to keep your attendees engaged AFTER the event. We want them to remain connected to the event brand so that they will buy tickets next year and have a stronger emotional tie to your brand. However, a long-term content strategy can be overwhelming for some planners. For others, it’s simply out of their scope.
Until now. I have a few ideas of how you can use social media to foster this year-round community.
Posting content on a blog is one of the best ways to keep people engaged. Your community is always looking for education and it would be great if you can provide that to them more than once a year. You will need a long-term content strategy for this, but it is well worth the engagement. To make it a little easier on yourself, involve your community in the blog. Ask your speakers to write 1 post for you each quarter based on their topic and share that on the blog. As your attendees to guest post for you – either once or on a recurring basis. This helps to involve your community in the every day operations of your blog, includes them in the marketing strategy and also gives you quality content.