Liz King Events

I had the pleasure of meeting Zac Long at a recent stay at the Marriott World Center in Orlando, FL. I was so impressed with how he was embracing social media on behalf of Marriott that I wrote a blog post about him for Jenise Fryatt when I returned. Now I've had the distinct honor of interviewing him for my blog so you can all get a little more insight into what makes him tick! Please enjoy!

Question #1: What exactly is it about social media that is attractive to people like hotel customers? Why have you been successful tying social media into attraction of new or repeat customers?

The "social" aspect of Social Media is extremely relevant in any consumer goods or services company, and even more so with travelers. The hospitality industry is all about experiences, a traveler in a new city needs a bed to sleep in, but it's the service from the likes of a Marriott or a Hilton that separates them from Mom & Pop Motel XYZ. Building on that idea from an industry perspective, from a consumer perspective having that great experience then leads to even more social interactions as the travelers return home and share those experiences.

I saw this video from a colleague, Sree Sreenivasan, who provides a great collection of social media links and tools. This video was on his website and I wanted to share it as it think it has some great information for all those social media geeks out there and even for those who still aren't sure social media is something they should care about. Please watch and share your thoughts!