Using mobile applications at events is becoming more and more common and the number of mobile app companies that are popping up is astounding. Certainly there is a huge need for connecting event attendees, sponsors, speakers and other participants at an event. However, as with any new technology, the more we jump into it, the more we realize there is a need for some strategic thought. Today, I wanted to share a couple of thoughts that you may want to consider before developing, integrating and training your staff on a new mobile app.
Mobile Ready Sites
Without a doubt, companies all over the world are working quickly to make sure that their websites are mobile friendly. Regardless of what mobile app developer you choose for your audience, you need to start with making sure that your website is responsive – meaning that it will look differently when accessed through the computer, mobile phones and tablet devices. With access to the Internet from a variety of devices, it’s important that your website responds appropriately and is easy to use regardless of how the end-user is accessing the site. Having a focus on this from the very beginning may in fact prevent you from needing an app that is specifically designed for single event. But, this is definitely a good place to start even if you’re going to develop your own app.