A couple weeks ago I got an email from a nationally recognized brand that shot to fame thanks to a controversial Super Bowl commercial spot a few years ago. The email sender was from DONOTREPLY@BrandX.com. That same day I ordered a product online from another company and the “subject” of my email confirmation read: CONFIRMATION ONLY PLEASE DO NOT REPLY BACK. Yes it was all in caps which just SCREAMS to me, their new customer, that they view me as dollar signs and not as a valued, long-term customer, but hey, at least they said please right?
Effective email marketing should actually continue the conversation in new media, strengthen your brand, products, customer experience and relationships while establishing a nice ROE (return on engagement) and ROI (return on investment).
Email marketing tips to ROE and ROI:
- 1st of all if you use DONOTREPLY@brandX.com or EMAIL CONFIRMATION ONLY PLEASE DO NOT REPLY BACK, stop. People want to feel valued and important.
