Archive for the ‘Focus on.. event planners’ Category

Feature on an Event Professional: Lindsay Fultz

Monday, July 19th, 2010

Lindsay Fultz has been an integral member of the #eventprofs community as many of you know. In an attempt to get to know Lindsay better, I asked if she would mind if I "interviewed" her and she graciously accepted. Please see her insightful interview below and feel free to connect with her and Grosh Backdrops. They are doing amazing work and Lindsay is always reliable for when you need a tweet to brighten your day or provide some great insight! Lindsay has some great points here about social media and how we as event planners can help set up our suppliers for success. Enjoy!

Question #1: Social media is obviously a large part of your job at Grosh. How has social media impacted your job in ways that you did NOT expect? What has surprised you?
Well I started off as one of two sales assistants at Grosh and I've always been the type of person that no matter what I do, I am going to do it with purpose, pride and passion. I also get bored easily so I was always looking for ways to make the consultants I assisted jobs easier and when I saw that they needed sales and the phones weren't ringing from the print advertising that Grosh had in place I saw a void and looked to fill it. I did three social media proposals and was finally given the green light.

(more...)

Guest Blogger Ash Mashhadi on “Are You Good Medicine For Your Clients?”

Tuesday, March 30th, 2010
When I was a child, my mother specialised in stocking the most pungent and foul-tasting medicines known to humankind. They weren't even particularly effective. That was some pretty bad medicine. Yuck. Good medicine is effective, improving and tastes so nice, you want to fall ill just for the chance to have some more. The good news is you have a chance to be the best kind of medicine for your clients. Here's how...

(more...)

Guest Blogger Cameron Toth on “What Event Camp 2010 Can Teach Conferences”

Monday, March 1st, 2010

By: @CameronToth
Event Camp 2010 was a #eventprofs community generated conference that took place at the Roger Smith Hotel in NYC on February 6, 2010.

Community
Empower your community to create events and content. One of the greatest lessons from Event Camp was how much the attendees knew. Select great moderators and presenters who can funnel the content and keep a crowd on topic but don’t keep your most valuable resources (your attendees) tied down. Everyone learns more when they teach!

(more...)

Guest Blogger Eric Lukazewski on “Maximizing Your 140″

Wednesday, February 24th, 2010

A couple weeks ago, I had been involved in a conversation on Google Buzz started by Liz King. We each weighed in on some of the features, pros and cons, of this new social tool. As the discussion progressed with a few contributors, the nature of Google Buzz led to many comparisons to Twitter, and our exchange soon landed on the esteemed feature that enables limitless characters in Buzz messages. As I often do, I decided to play devil’s advocate and claim that the 140 character limit instilled by Twitter, despite its toils, can actually be a wise practice, even outside the world of Twitter.

Add Brevity to your Marketing Strategy
Clichés suck, but ‘less is more’ is one truism for an incisive, bold marketing strategy. Some of the most successful taglines of the modern business generation have simple, powerful messages: “Just Do It” or “Think Different.” When publishing your content to meet character requirements, focus on messages that reflect your brand with succinct unison. As you practice, you’ll uncover new strategies that further enrich your brand and can be applied in both traditional and Social Media marketing.

(more...)

Focus on.. Corporate Summer Events

Monday, February 1st, 2010

I have had a great time in the last year meeting a wide range of event, meeting and tradeshow planners (and everything in between). It's been great to get to know them via social media to share resources, tips and lessons learned. In the month of February, you will see guest bloggers from the industry that I have learned a lot from sharing their expertise with you. We're kicking off this month with an article from Anne Thornley-Brown, a corporate event professional I met on Twitter. Enjoy!

- Liz King

(more...)