Over the course of the past few years, we’ve seen an evolution in the way that our event attendees capture their experience. From Instagram to Pinterest to other social media tools, the attendees at our events have become more socially savvy and that has greatly contributed to how we capture information. In the past, we would hire a photographer and videographer and count on them to capture the events and images. But, that no longer needs to be the case. Of course, I always recommend working with your standard photographer and videographer, but it has become clear to me that a) those vendors need to be more social-savvy themselves; and b) there is also a huge opportunity to leverage the sharing nature of your attendees.
Take a look at your event from A-Z. From when an attendee walks in the door until they leave. What are they seeing that attracts them? After attending many events over the past few years, I realize that people will take pictures of anything. They will take pictures of your event regardless of how it looks, but you can be smart about the design of your event to facilitate better sharing. Rather than just let people take pictures of the name of the building where the event is being held, jazz it up and put your brand on it, too. Make it something that people want to take a picture of and, more importantly, want to share.