While at the beach this weekend enjoying the gorgeous Gulf Coast with its pristine, blue-green water and white sand, I couldn’t help making an analogy to meetings. The weather was perfect and umbrellas were lined up for miles with families soaking it all in.
Our section of beach, however, had a dune lake that took up a portion of the beach. Cars were allowed to drive almost to the shore, and vehicles with the right permits and 4-wheel drive parked surrounding the dune lake with tailgates. A large majority of the beach’s patrons actually faced the stagnant (brown) lake where so many children played they had to navigate around one another.
Your Name: Tim Sullivan, Co-founder
Your Name: Chris Wagner
Many event planners realize that one of the most daunting goals when creating an event is figuring out how to keep your attendees engaged AFTER the event. We want them to remain connected to the event brand so that they will buy tickets next year and have a stronger emotional tie to your brand. However, a long-term content strategy can be overwhelming for some planners. For others, it’s simply out of their scope.
Your Name: Kyle Christian Steele, CEO and Co-founder
There are pros and cons to corporate social responsibility. Donations to a local organization after a conference can boost employee morale and stir some marketing buzz in the host city while contributing to the local community. However, I’m knee deep in personal reading material about the negative consequences charity and service trips can have.
