I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!
Today, we’re talking about Doccaster
What is the “problem” that your tool seeks to solve?
A lack of access to organized and deep data analytics on the entire attendee and exhibitor/sponsor experience before, during and after the actual event.
A study conducted by the PCMA Education Foundation validated our industry observations and ground-level research regarding the lack of deep and well organized data analytics. During the study called “Scenarios for the Future Convention, Exhibits & Trade shows of 2016,” the following conclusion was made: