Photo Credit: Matthew David Roberts
Over the past several months, I’ve had the absolute pleasure of being the event planner behind S.H.E. Summit Week – an entire week of events designed to inspire and empower women. We’re working with amazing partners to host over 100 pop up events around the world – everything from beauty to fashion to entrepreneurship to technology. The entire week culminates in a 2-Day conference featuring amazing speakers like John Gerzema, Gloria Feldt, and Manisha Thakor and topics like The Disruptors: Secrets of Women Innovators and Collaborative Disruption: How to Rock the System, Birth a Business and Restore Humanity to the Planet.
It has been a wild ride. And my point of this post is not to tell you all the juicy details since you can see that all on the website, but rather to talk about the 3 event things I’ve learned so far at only the 1/2 way point of the event.
1. MISSION MATTERS
Sometimes as event planners we focus a lot on the content and networking. Just yesterday I read an article that said it’s the only reason people attend events. But actually, I’ve learned that the mission of the organization is just as important. You have to have people believe what you say and truly want to be involved in your movement. Whether they are brand fans or devoted to a common cause, having this alignment with mission helps sell tickets, integrate sponsors well and create a better overall event