Humans have an inexplicable and innate ability to shape our environment in small ways to better suit our needs. As a result, the use of software services to manage and automate tasks is becoming increasingly popular. Whether you’re handling complex marketing automation programs to help your business automatically convert leads, or experimenting with apps such as IFTTT to make your life more productive, automated services help us think about how technology shapes our behavior and what being creative in an increasingly digital world implies.
Automated services are replacing manual processes with purpose-built software applications geared toward maximizing efficiency and eliminating human error. The great promise of automation is that you’ll save yourself time and simplify the complex, tedious processes that take up much of your day.
However some tasks still must be completed manually, despite the many tools and services available on the market. We’re all still victims of countless hours spent typing data into excel or downloading a list of contacts to be updated into another database.
There’s a gap between these tedious manual processes and the automated ones that need to be in dialogue with one another to design a powerful system that empowers the user and designs a flawless experience. The key to unlocking the creative potential of our existing digital tools is to build a service that simplifies and consolidates the way tools can be connected.
The magic with software integrations is that if you spent the right amount of time balancing between the automated and manual processes, the collaboration between two services can empower the user with a happy medium. The value of such automated processes for event professionals is huge and it can not only save time but bring a better user experience to attendees. If automation tools are to remain useful they need to place the needs and best interests of their customers at the heart of their strategies.
And that’s exactly what etouches set out to do with eSelect. Complete automation doesn’t exist yet, but as event professionals we all know it’s nightmare to ensure that attendee data compiled during registration can flow into your other databases. For example, if your attendee becomes a speaker, this must be reflected in their badge or registration status. Or if a session is moved to a new location or day, this needs to be reflected in your mobile app and event website.
We created eSelect to bring your brand to get closer to your audience. Fusing together event content, agenda and attendees/speakers, eSelect is the only product on the market that handles the speaker/ topic submission and review process integrated with your event registration. Envisioning to solve complex manual processes with a high level of automation, eSelect simplifies the event planning experience through our promise of continuous innovation.——————————————-
After 10 years with Reed Exhibitions and Reed Elsevier Group, Nicola joined Colloquium Group, a professional congress organizer, as an executive board member. While at Colloquium, he led global development, managing several teams simultaneously. When Colloquium became a customer of etouches, Nicola decided to join the software company as Chief Product Officer. Nicola recently transitioned to Chief Strategy Officer, spearheading the global marketing and product strategy, product design, and global user experience.