Liz King Events: Social Media Event Planning Specialists

At BusyEvent, we are huge social media fans. It is pretty widely recognized that social media can add a lot opportunity to your events. For example, LinkedIn is great for networking and Facebook and Twitter can be great for promoting. But what about that one that many people consider dead, created by the internet giant Google?

Although Google+ didn’t take off and become the next social media must-have that many expected. It still has some great advantages that many people don’t use– and should.

1. How do clients search for Event Planners? — Google

This is probably hands down the biggest advantage Google+ can give to its users. Google+ pages that are updated more often actually show up higher than websites not connected to Google+. This means that when someone goes to Google and searches “Event Planner” they are first seeing the accounts which rate highest on Google– many of those rating higher because they are posting on their Google+ pages.

Also webpages that have been +1?ed (like being “liked” in Facebook terminology) will also rank higher.

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Today is one of the most exciting days of my year – we get to announce the date and program for PlannerTech! For those of you who have been following LKE for a while, you’ll notice that PlannerTech is my favorite event of the year! For those who are less familiar, here’s the lowdown:

I created PlannerTech two years ago with industry friends Liz Mazzei and Josh Gooch of imbookin.com. I’m really passionate about event technology and I realized that so many event planners simply did not understand the power of tech for their events. So – we created a forum to introduce new event tech companies to an audience of 150 or so event planners. We’ve had four events in the last 2 years – three in New York and one in Washington D.C. All have been really successful.

But this year, we’re upping our game!

I realize that a lot of event planners like learning about new tools, but they really want more education about how to understand the trends in technology and how to strategically integrate tech in their events. So – this year – we are pleased to announce that we are extending PlannerTech into a FULL DAY CONFERENCE! We will still have the evening showcase portion, but we’re loading the day with all star names and stellar education.

PLEASE SAVE THE DATE!

Tuesday Aug. 13, 2013
10:30am-6:00pm Conference6:00-9:00pm Showcase

EVENT PLANNERS: Request to be notified when the event registration goes live.
Tickets will be $149. First 50 tickets will go for $99!

EVENT TECH COMPANIES: Contact liz@lizkingevents.com for more information on how to get your company involved.

Held at:
The Brand New & Totally Tech Venue: Convene
32 Old Slip
New York, NY

Sponsored by:

Are you tired of downloading awful apps to your phone? I’ll admit – I am very stingy with my hard drive space. I don’t keep any files on my laptop at all. In fact, I back up everything. From my laptop to my smart phone, I like to keep things very light. My coworkers used to make fun of me because it looked like I didn’t work in the office. My desk was always completely cleaned off. I guess its just something about that clean, organized feeling that I love. So when I started to get really annoyed by downloading apps for events, I thought it was just me. But, as I talked to more and more people, I realized that I’m not the only one.

Creating a single use app for your event used to be a really cool concept and I can still see some room for it to be successful. But, I think it’s been totally overused.

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There are so many event planners in the industry and, quite frankly, they are not all good. Moreover, they are not all the right fit for you. If you are looking for an event planner, doing a simple Google search is probably not going to make you feel better about the process. Rifling through 10,000 event planner websites doesn’t do much to determine if you’ve found a good one. So – here are a few tips that you can employ to make sure that the planner you choose knows their stuff and can help you through the planning process.

SEE IF THEY WILL HELP YOU
My guess is that you are hiring an event planner because you aren’t sure about the planning process. Licenses, fees, vendors – all a bit overwhelming? Make sure that the planner you work with helps you feel at ease about this process by knowing what they are talking about. They should chime in with examples of formats that might work best or venues they think will be great. Of course – this is largely the role of the planner once you hire them, but they should know some of this information to help you off the cuff as you are going through your consultation.

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