Can’t find time between clients to keep your marketing going on a regular basis? Spending all of your days working with client events – and no time lining up your next clients? It can be tough to be an entrepreneur. Especially an entrepreneur with an event planning business. You make money by satisfying your clients – which involves a lot of long hours that can negatively impact your business if you are not careful. So let me encourage you – in the midst of everything you are juggling, spend some time each week finding a way to market your business to ensure that you have an endless list of referrals – and future events.
Here are a few tips:
1. Block out time in your calendar
One of the first things I recommend is that you schedule your calendar – especially during your busy season. Find a way to spend at least 10% of your working hours on your marketing. People need to hear from you. And it’s super easy to get caught up with the one or two clients that you are working with – and forget that you need to line up clients six or seven months down the road.