I know as an entrepreneur we often cringe at the word “FREE” when it comes to our business, but I’m going to share something that can be very powerful for your long term brand – give away your best stuff for FREE and watch how you can grow your brand as you position yourself as an expert.
Now let me clear up quickly what I mean by what you should give away for free. You are NOT giving away your services to manage an event for free.
- Discounted – yes.
- Offering to do more for the same fee – yes.
- Free – NO way!
Are you tired of “feast and famine” sales in your event planning business? I’ve got just the strategy for you to find ways to market your current events and land new clients – in the midst of keeping track of ALL of the details and operations!!
Running a successful event business is not easy. You are in the industry where you meet contacts all the time – the super hot leads that land into new customers/clients and the lukewarm contacts – the ones that you know you SHOULD follow up with but often forget after the first meeting. Not that I would be telling on myself! Lol. The luke warm contacts though are often very powerful in your long term strategy. Keep them engaged and connected and they could turn into powerful allies or clients down the road. The challenge is juggling the day to day demands of your business while balancing this long term relationship building.
When was the last time you handwrote a thank you card?
A client reached out to me recently to help her jump start some of her business goals. She is juggling a full time job while running her business part time – and finding it hard to balance everything. What became clear to me after our initial conversation was how important it is to set up solid business goals and find ways to ensure that you follow-through on the completion of them. There is a lot of talk about goal setting – but how many of us really know how to set “solid” business goals? Your ability to master this will make a difference to your bottom line. First, write down all of the goals you have in your head. I find this easier to keep track of them over the course of a week rather than sitting down in one session. (However, use whatever method works best for you!)
