The most important question I ask any client is – more importantly than budget, location, or food – quite simply, why?
Why do the event? It is important to ask yourself when producing an event, chasing an event possibility and even if you are just responding to an enquiry.
Before planning any event – whether it’s a Premier Party , a birthday party, bridal shower, or a casual get-together with friends – it is crucial that you ask yourself why you want to get into this mess in the first place. I assure you that if you conclude that it’s for the right reasons, it will be an event worth doing.
So what are the right reasons to throw a bash?
For me, and most of my celebrity clients, it’s simply that you have something special to celebrate or share with a group of people. That said an event can also be a wonderful tool for social or business networking, and it’s a confidence booster to “run” a room.
Leicester Square was originally set out in 1670. It has traditionally been a fashionable place to live and has boasted celebrated residents such as Sir Isaac Newton or artist Hogarth, who painted many of his society portraits from his studio at number sixty-eight. The Empire Cinema was formerly a popular music hall of the same name. And, although towards the end of the 20th century the square had become a somewhat undesirable location, the area recovered its former splendor when Westminster Council invested heavily in the 1990s.
