Crafting your headline may be the most important thing you do when writing a blog post. It’s the doorway through which your readers will enter. To make them feel welcome, interested and sure they are entering the right place, your headline needs to be clear and enticing. This also applies to tweets. If you want people to click on your link, you need to first ask:
* What is this story about?
* Who will find it most interesting?
* What will grab their interest best?
In one sentence you need to tell the entire story in a way that invites them in. Here are some tips that will help:
1 -Write the Headline First
This usually ensures that your article is exactly what your headline says it is. As you write, the headline will also help you to keep in mind what you are using to entice them.
2 – Use an Active Verb
“Man Bites Dog” is so much more powerful than “Dog is Bitten By Man.” Don’t be passive.
3 – Appeal to Their Self Interest
“Experts Share Strategies for Saving $$ on Event Production” – Who doesn’t want to save money?
