Engagement is such a buzz word these days and I find myself using it way too often. However, there’s something great about the fact that it’s being overused. What’s happening is that more people are focusing on engagement vs. marketing and finding that this is where they are most successful. When they think about a 2-way relationship for their business, they find that they get better connection with their consumers and more success than straight marketing campaigns. But how is it that we can engage our customers? What do we need to do to form a relationship with them that gives as much as it gets? Here are the 3 pillars of customer engagement that I believe we all need to follow in the business world.
Nothing will beat having a personal relationship with your customers. Even for large brands that make tons of money via online sales, I am (and always will be) an advocate for getting out in front of your customers and meeting them in-person. Host an event, attend an event, set up coffee meetings and dinners. You need to form a personal relationship with your biggest supporters and you also need to use in-person meetings to develop future supporters. You simply cannot create a truly engaging relationship with your customers without meeting them in person.