I know as an entrepreneur we often cringe at the word “FREE” when it comes to our business, but I’m going to share something that can be very powerful for your long term brand – give away your best stuff for FREE and watch how you can grow your brand as you position yourself as an expert.
Now let me clear up quickly what I mean by what you should give away for free. You are NOT giving away your services to manage an event for free.
- Discounted – yes.
- Offering to do more for the same fee – yes.
- Free – NO way!
As someone who is so “into” social media and technology, I often get into conversations with people about how much work it takes and how time consuming it can be to tweet, Facebook, blog and keep up with all the social networks. Most of the time, people say they don’t have time, but the truth is that we have time for all the things that we prioritize. If you felt like online networking was worth it, you would prioritize it. You would teach yourself, pay experts to teach you, and make time to execute a solid social strategy. But the truth is that you don’t yet see the value. And that’s okay.
Hey, nothing is personal… No wait, it’s all about you.
Are you tired of “feast and famine” sales in your event planning business? I’ve got just the strategy for you to find ways to market your current events and land new clients – in the midst of keeping track of ALL of the details and operations!!
I always write about Event Technology, but every once in a while, I find an app that wasn’t designed for the event world that is still amazing. Sometimes there are easy ties to how we can implement it in our events, but other times, it’s not so easy. However, I still want to share them with you.
As hard as it is to admit, we don’t know everything. Whether you’re looking for an innovative meeting format for your next event, recommendations on places to stay for a traveling speaking engagement, or simply a recipe for your housewarming party, it’s amazing how much you can learn by asking your peers.
Staying on top of technology trends can be tough. Today, I want to give you a few tips on how you can stay up-to-date on technology so you can introduce your clients to tools that will help improve their events.
