Archive for the ‘Branding’ Category

« Older Entries
Newer Entries »

Liz King Events 2012 Contibuting Blogger Experts

Monday, January 2nd, 2012

Liz King Events Expert Guest BloggerEach year, the Liz King Events blog welcomes some of the most influential experts in various fields to contribute to the content that you read each day. This year, we’ve developed an amazing team who will contribute content on a monthly basis. The reason you should really be excited about this is because it’s a little less you have to hear from me :) Please allow me to introduce you to this year’s dynamic team!

Karina Avela – PR/Marketing for Event Businesses
Karina is an expert when it comes to PR and Marketing. She’s going to share a ton of great information in 2012 that planners can use to build their event businesses through PR and marketing efforts. Businesses are built on word of mouth and PR/Marketing is the best way to leverage that!

Paul Cook – Getting Into the Business for Students
Paul has blogged for the Liz King Events blog since it first started. He is an incredibly talented author and force in the event industry. Paul does a ton of work with students and will be focusing his blogs this year on preparing students to enter the event industry. Covering everything from networking to building your resume, Paul’s tips are a must-read for anyone looking to enter our industry.

(more…)

Posted in Blogging, Branding, Business Development, Contributing Bloggers, Corporate Events, Event Design, Event Planning, Event Professionals, Fundraising, Mobile Applications, Networking, Online Communities, QR Codes, Social Media Integrated Events, Social Media Shortcuts, Social Media/Technology, Special Events, Twitter, Virtual Events, Weddings | 9 Comments »

Liz King Events 2012 Resolutions

Sunday, January 1st, 2012

Happy New Year 2012! Well, we made it. Today is the first day in 2012. 2011 was a really amazing year for my business and I’m really excited to see the things that 2012 brings. Like everyone, I made a few resolutions that I hope will lead me into a really successful, fun–filled year. I once heard that the first step in achieving any resolution is to share it with other people. So, here I am sharing my 2012 resolutions with all of you readers and I promise you that I would like to be kept accountable for these resolutions. If, in the course of the year, you see me stray from these resolutions, call me out. As you can tell from my blog, I’m a pretty straightforward person and I’d love for you to help me reach these goals in 2012.

All about relationships
One of my goals in 2012 is to really focus on relationships. Over the past couple of years, I’ve learned the value of networking and getting to know people on a deeper level. But, I’ll admit that it’s really hard for me to keep up with everyone that I’ve met and stay in touch. One of my goals this year is to organize my contacts and do my best to stay in touch with people. In every business endeavor and every networking event, I get to meet some of the most amazing people. These are people who are changing the world, hosting amazing events, and really doing big things in business. I value each and every one of you. So, I hope you expect hear from me more frequently and on a more honest level. I don’t want to get into stock emails and scheduled direct message updates. I just want to be real and stay in contact with as many people as possible.

(more…)

Posted in Branding, Business Development, Event Planning, Networking, Social Media Integrated Events, Social Media/Technology | 9 Comments »

You Are Ancient: The Non-Techy Event Business & Their Missed Opportunities

Monday, December 19th, 2011

Ancient GreeceI run into event planners all the time that don’t have websites, Facebook pages, Twitter accounts and more. Some have a splash page on a website, but it’s not regularly updated. When I talk to these planners, they often explain that their clients don’t care if they are online. They feel they don’t need to be aware of apps and all kinds of emerging technologies because their clients are not interested in changing their events.

While this may be true, these event businesses are missing out on huge opportunities. I can’t tell you how many times I’ve met someone at an event or had a great experience with them. When I go to share these experiences online, I can’t. I can’t tag people on Facebook or even share a link to their website because they don’t have these things. What a missed opportunity!

I think it’s our job as planners to be as available to our current and potential clients in as many ways as possible. We also have to be up-to-date on new tools that could improve our client events. If they choose not to integrate them, that’s okay. But it’s our job to present them opportunities to do better.

What do you think?

Photo by Patrick Hoesly

Posted in Blogging, Branding, Business Development, Mobile Applications, Online Communities, QR Codes, Social Media Shortcuts, Social Media/Technology, Twitter | 2 Comments »

Social Media Strategy for Event Businesses

Monday, December 12th, 2011

Sentry Centers LogoThe following post was written as a guest post for the Sentry Centers Library. Please check out the article and leave your feedback here or on the Sentry site!

Facebook, Twitter, LinkedIn, YouTube… There are so many social networks out there that small businesses are leveraging to generate new clients and revenue. But as a small business, our time is extremely limited. Within the events industry, we are occupied by logistics, creativity, and so much more. It is our job to run our event businesses for our clients. We need to satisfy them and, in fact, wow them. So often, our focus is on delivering for clients. When it comes to social media, most of us are flying by the seat of our pants. However, to be successful on social media, it’s imperative that you have a strategic process in place for your social media marketing efforts.

Who is your target market?
Who are you talking to on social media? Where does your target market hang out? For many small business owners, they can tell you who their target market is. However, they often don’t know what social networks their target market uses. In this case, I highly suggest doing a survey to your current clients. Ask them a few basic questions. What social networks do you use? How often do you use them? HOW do you use them? These seem like very simple questions, but you may start to notice a trend. Through this research, you may find that most of your target market uses Facebook on a daily basis. However, they do not like to hear from brands. If this is the case, it’s important for you to consider. Is Facebook the best use of your time?

Read More on the Sentry Library

Posted in Branding, Business Development, Networking, Social Media/Technology | 1 Comment »

Did You Know? Social Media Is Time Consuming!

Friday, December 9th, 2011

Time is MoneyDid you know? Social media is a lot of work.

To be honest, I’m getting a little tired of all the people who talk about how they don’t have time for social media. They act as though it’s supposed to be some magic silver bullet. You just need to create an account, and all of a sudden money starts pouring into your business. Wouldn’t that be so great? 

The more I learn about social media, the more I realize that there is no possible way that social media can be successful without a dedicated person behind the account. By nature, the medium is social. It’s all about relationships. It’s all about nurturing those relationships. 

My advice to those who feel they don’t have time for social media is to simply not use it. I don’t advise that you hire someone to do it for you. I don’t advise that you schedule all of your tweets to market your business and never touch it again. 

(more…)

Posted in Blogging, Branding, Business Development, Social Media Shortcuts, Social Media/Technology, Twitter | 2 Comments »

Introducing: The Sentry Library

Wednesday, December 7th, 2011

Sentry Centers LogoYour Name: Alfredo Colon

Name of the Blog: The Sentry Library


Blog topics:

Topics covered on our blog include, but are not limited to: increasing meeting ROI, effective marketing strategies, advanced selling strategies, branding, business model generation, virtual collaboration, advanced methods of public speaking, hospitality design, event marketing, planning ethics and etiquette, advancing of careers, effective communication, management & design, financial accounting, hospitality law, human-centered design, innovative marketing communications, leadership, sales strategy, increasing sustainability & innovation, pitch selling, perfecting meeting vernacular, proactive sales management, professional meeting coordination, public relations, raid problem solving , smart calling, snap selling, spin selling, effective presentations, the changes effecting overall meeting industry, community management, and more.


(more…)

Posted in Blogging, Branding, Business Development, Networking, Social Media/Technology | No Comments »

Amazing Customer Service – Richard Scott Salon

Tuesday, November 1st, 2011

If you’ve been missing LKE posts over the past few days, it’s because we’ve been socked by the historic snowstorm in October! Here in New York, thousands are still without power. However, I wanted to post quickly and share a company doing amazing things. Check out this customer service. And, if you’re in the area, think of them next time you’re looking for one of the best massages! I’ve been here and they are truly amazing, all around!

Richard Scott Salon and Spa

Is it Cold in your Home? No Power? No Hot Water?
Richardscottsalon.com

Once again we would like to offer a helping hand and make the difference in our community. After this massive snowstorm so many of us still are without power, without hot water, and in some cases damage to our homes.

We have 4 showers and 10 shampoo sinks that are available to anyone that wants to feel clean and fresh. We invite anyone that is in need of assistance to warm up, shampoo their hair or take a hot shower in our spa. We will even charge your phones, computers and blow your hair out.

NO APPOINTMENTS NECESSARY
Again it’s all free of charge.
Good luck and let’s hope for a speedy repair to the community.

Richard S. Mason
Joseph Norris

Posted in Branding, Business Development | 1 Comment »

Differentiate and Invest – Two Important Lessons for All Businesses

Wednesday, August 10th, 2011

  I was going through a stack of business cards I’ve collected over the past few weeks recently. I was trying to figure out a way to make sense of all these pieces of paper, but that’s an entirely different issue to discuss. What I noticed is that in a stack of about 100 business cards, there were 7 cards with the exact same template – the one pictured here. All had the “Vistaprint” words on the back. It led me to share this post. In order to be successful, business owners need to take two things very seriously.

THE POWER OF DIFFERENTIATION
How will I remember you if your business card looks the same as everyone else? In an ever-expanding world, branding is more important than ever. You’re competing for eyeballs, but more importantly, for memories. You want people to get a sense of what you do by looking at your business card. You want it to be unique so that people will be able to pull it out of a stack. That being said, being TOO unique is never a good thing either. You don’t want to have an odd shape that will get lost in the stack.

INVESTMENT
I completely understand that small businesses are working on tight budgets and have very limited resources, but the information and emotion you convey on a business card is perhaps more important than the card itself. If a person can’t tell by looking at it why they need to contact you, the phone number and email become irrelevant. While free is always nice, certain things are worth paying for.

I believe you should try and practice what you preach so I’m attaching my current business card below. I’m very open to your feedback so please let me know where you see room for improvement. The image on the left is a bit brighter here for some reason, but the colors do match the back of the card.

Thanks!

 

 

 

Posted in Branding, Business Development | 3 Comments »

To Automate or Not To Automate. That is the Question.

Monday, May 2nd, 2011

In the world of scheduling, far too many online accounts are becoming so robotic. Scheduling is a huge benefit for many people, but there is a huge drawback as well. How do you know when automation is the perfect tool and when it’s become too much?

This is the question I throw out to you, but my take is..

Don’t automate until you realize you’re literally doing the exact same thing over and over and never assume that once something is automated, it doesn’t require your attention.

What do you think? Is there a more definitive answer?

Posted in Branding, Business Development, Social Media Shortcuts, Social Media/Technology | 1 Comment »

Invest In Your Brand: Guest Blog for @JeniseFryatt

Friday, April 15th, 2011

It seems all I hear these days is how to use technology and social media to brand your business for free. I actually spend a lot of time talking about it myself. In fact, I’m getting tired of having to talk about it!

It occurred to me over the past few weeks that regardless of how much “free” marketing there is out there, there’s still a huge value in making a financial investment in your branding efforts. For companies that are barely scraping by or just starting out, social media can be an amazing tool, but it can’t be the only thing you rely on. Making a financial investment in your branding is good for a couple of reasons.

Financial Investment = Personal Investment
Taking out the credit card (does anyone use a checkbook these days?) to pay for a $1000 ad takes some guts. No matter how rich you are, seeing money going out is always less enjoyable than seeing it come in. The mental decision that it takes to make that payment creates a link to action. Getting free marketing often makes it harder for us to value it and contribute to it’s success. Whether for good or bad, making a payment often kicks us into action.

Read More from Liz King at Icon Presentations

Posted in Branding, Business Development | 3 Comments »

« Older Entries
Newer Entries »