Getting face time with senior level executives is a key part of building your business, but it’s not always easy.
You have to capture their interest in the midst of other pressing issues on their plate. And that, of course, doesn’t take into account the other vendors who are also pitching to them.
And even if you are able to rise through the noise and get heard – their time is limited. How do you pare your pitch down so that it’s meaningful and you are remembered the next time that they need an event planner.
So how does an event planner do it?
I’ll share three strategies that have helped me reach the higher ups and those with power to hire your company
Working with a new client is a very exciting process. We get the chance to learn about how they have organized their events in the past and what has been successful. Usually at the point when they’re bringing in an event planner, there are some things that are not working as well. This is when our role becomes more about business and marketing strategy then about the actual events sometimes. For me, this is one of the most exciting parts of the event planning process. For some, however, this becomes very daunting. So, I thought I would share some tips on how we can help our clients be more successful not only with their events, but with their business as a whole.
The more businesses move towards a social media presence, the more they reach out to consultants for help. As with any new trend, “consultants” pop up like the weasels in some carnival game and the clients go around trying to whack them away. While there are many great social media consultants out there, there are more who are simply taking advantage of the fact that you don’t have time and they have logged on to Twitter before. Here are a few signs that the social media consultant you hired isn’t the right man/woman for the job. 
Join us this Thursday, February 2, from 12-1pm EST for our chat on the Social Media Promotion. Here are the topics we’ll discuss. Please feel free to add your own ideas as well:
I spent the weekend at Social Media Weekend here in New York and realized that there are still so many people with questions about Twitter. So, I thought I would share this guide to getting started. Before we get started, however, I want to share that I am a firm believer that Twitter isn’t for everyone. Before you dive in, consider the following things to see if it might be the right social network for your business.
One of the first things I often want to know from my consulting clients is how they get business. In other words, how does your business go from nothing to a lead to the final sale?
Recently, I had
