I came across this video from William Arruda at Reach Personal Branding. It's a good watch (though a little slow). Certainly an important thing to consider!
Archive for the ‘Branding’ Category
What Color is Your Brand?
Tuesday, July 20th, 2010
Guest Blogging on “Influencing Your Brand Perception”
Wednesday, June 30th, 2010Thanks to Jenise Fryatt of Icon Presentations for another great opportunity to guest blog for her! It has been so great getting to know Jenise on Twitter and seeing her huge impact on the #eventprofs world and my blog (you know her from her guest blogs on my site!). Enjoy the read, and please leave Jenise and I your comments and love!
I recently wrote a post called "My Rant: Why Your Customer Service Is Killing Your Business" where I aired my grievances about David's Bridal and many other little shops that don't understand that value of responding to their clients. After posting, I received many inquiries from event professionals and friends wondering if David's Bridal contacted me in response to my post. I have not, to date, heard anything from them.
Now, I'm not a delusional person thinking that the world is tuned into my tweets, but it did signal to me that they are not monitoring their brand. So many organizations are so focused on branding their organization - working with designers to create style guides, creating strategies for their social media accounts - that they completely forget about the brand that is being determined for them without their consent. There is one aspect of your brand that you don't have much control over and means more to your clients than anything you can plan - the image that is determined by your clients themselves.
Continued on Icon Presentations Blog
Guest Blogging on “Social Media TimeSavers: RSS Feeds & Other Little Time Savers”
Monday, May 24th, 2010
Wouldn't it be nice if you had a little elf that could come by every day and make your life more simple? They could tell you all about everything being said about you on the web and even share all the important news from around the industry. While I can't promise you an elf, I CAN share with you a few tools that will simplify your life and save you time. Think of these tools as saving you from visiting many different sites and trying to hunt down information you need. It's REALLY SIMPLE. Like - Really Simple Syndication.
Continued on Sounds 'n Sights Blog
The Business Side of Twitter: Part 2
Monday, April 12th, 2010
Last week, I prepared a presentation on "How to Generate Business in <140 Characters". While I plan to post it on the new multimedia section of my site when it launches, I figured there's no time like the present to put some of these resources out there.
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The Business Side of Twitter: Part 1
Monday, April 5th, 2010
Last week, I prepared a presentation on "How to Generate Business in <140 Characters". While I plan to post it on the new multimedia section of my site when it launches, I figured there's no time like the present to put some of these resources out there.
As a business, can I use Twitter to secure a new client?
The answer to this is easy - Absolutely IF you use it wisely! We all know that the key to marketing a business is word of mouth. Regardless of how much money you spend on TV ads and pop-up events, a client who has interacted with you can build or ruin your business faster than you can imagine. And there's no better way to form relationships that ellicit good buzz than on Twitter.
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Guest Blogging on “How to Fit Branding Into Your Life”
Wednesday, March 24th, 2010
I essentially work two full time jobs in addition to blogging, speaking, family and many other things that I’m involved in so I’m no stranger to the struggle to balance branding and social media along with everything else. However, I have found that it IS possible to do all of these things and more if you keep a few key points in mind. Before I dive into the tips, there’s one thing to remember: branding is all about the content you share with others that reflects your experience and values. What I’ve done to help you fit branding into your life today is to share some tips on content creation since that’s really the heart of branding.
Continued on Sounds 'n Sights Blog
The Emotion of Your Brand
Saturday, March 20th, 2010
In the 30 Days of Branding series that we just finished, I talked a lot about determining a brand statement and then using different methods to spread that brand. The more I think about it, though, there's another component to your brand that's often overlooked.
My mom used to own a bakery in a small town in Westchester, New York. Her cakes are absolutely delicious, but you could tell it was going to be good before you even got inside. The bakery was located in this beautiful Victorian building with all different colored paint and cute signs. When you entered, you were instantly hit with the smell of warm cinnamon buns. There was coffee brewing, beautiful paintings on the wall and the entire store was done in the perfect colors. When you walked into that bakery you felt it.
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30 Days of Branding – Day Thirty: The Finale
Saturday, March 13th, 2010
Thank you so much for taking this branding journey with me. While I will, of course, continue to post blogs about branding, social media and events, my hope is that this series has been an opportunity for you to focus on the branding process from a more broad perspective. In the coming weeks, I plan on compiling this series and adding more resources so that it can be available to you as a set. Please stay tuned for details on this!
30 Days of Branding – Day Twenty Nine: Evaluation & Adjustment
Friday, March 12th, 2010For those of you who have put to practice all of the ideas and tips that I have shared in the last twenty eight days, I'd like to talk about one more important issue before our finale - evaluating and adjusting your practices to meet your needs.
(more...)30 Days of Branding – Day Twenty Eight: Connect with Industry Experts
Thursday, March 11th, 2010
This is a topic that I've mentioned briefly throughout the 30 days of branding, but I'd like to expand on it a little and give you some resources to do this. It's a good idea to follow people who are farther ahead in their careers so that you can learn from them. I always pick a few industry leaders and pay close attention to what they are doing to brand themselves. But, I understand that it can be a challenge to find these leaders in such a big world. So, today I give you some resources.
