I came across this video from William Arruda at Reach Personal Branding. It's a good watch (though a little slow). Certainly an important thing to consider!
I came across this video from William Arruda at Reach Personal Branding. It's a good watch (though a little slow). Certainly an important thing to consider!
In the 30 Days of Branding series that we just finished, I talked a lot about determining a brand statement and then using different methods to spread that brand. The more I think about it, though, there's another component to your brand that's often overlooked.
My mom used to own a bakery in a small town in Westchester, New York. Her cakes are absolutely delicious, but you could tell it was going to be good before you even got inside. The bakery was located in this beautiful Victorian building with all different colored paint and cute signs. When you entered, you were instantly hit with the smell of warm cinnamon buns. There was coffee brewing, beautiful paintings on the wall and the entire store was done in the perfect colors. When you walked into that bakery you felt it.
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