Liz King Events: Social Media Event Planning Specialists

Your Priorities Are Killing Your Business

May 6th, 2013

Small BizAs someone who is so “into” social media and technology, I often get into conversations with people about how much work it takes and how time consuming it can be to tweet, Facebook, blog and keep up with all the social networks. Most of the time, people say they don’t have time, but the truth is that we have time for all the things that we prioritize. If you felt like online networking was worth it, you would prioritize it. You would teach yourself, pay experts to teach you, and make time to execute a solid social strategy. But the truth is that you don’t yet see the value. And that’s okay.

Even as a huge fan of technology, I need to remind myself frequently of the benefits that I’m seeing. The benefits outweigh the work, but boy is the work time consuming!!

But here is what you have to understand. It is okay if you decide not to prioritize social media. However – it is (or soon will be) killing your business. Whether you have noticed or not, the world is rapidly changing. You no longer have the option to learn social.

But – let me not just be the bearer of bad news today. Here are some AMAZING reasons you should invest your time in social media.

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Event Tech of the Week: @attendifyapp

May 3rd, 2013

I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!

Today, we’re talking about Attendify

Your Name: Michael Balyasny
Company/Tool Name: Attendify
Website: http://attendify.com 
Twitter:
 http://twitter.com/attendifyapp 
Facebook: http://facebook.com/attendifyapp

What is the “problem” that your tool seeks to solve?

Our goal is to help event planners create customized, white-labeled mobile apps quickly and affordably. The benefit of event apps is proven and demand is growing, but many events are left out because of the high cost and lengthy build times.

Attendify allows event planners to build an app in a few hours, and with prices starting at $399 events large and small can now afford their own app (native iPhone, Android and Web App versions are all included).

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Branding – Business or Personal? by @ProjectMaven

May 1st, 2013

Personal/BusinessHey, nothing is personal… No wait, it’s all about you.

Building a small, service-based brand is an inherently personal undertaking, yet it’s important to remember what things not to take personally when growing your business. Navigating the boundaries between business and personal as you create your brand can be a bit of a balancing act, but it is a skill that can be learned. Content branding is key, as a tool for developing your public persona and your business identity. However, for it to work, it has to have an original, personal twist.

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ANNOUNCING: PlannerTech Conference & Showcase

April 29th, 2013

PlannerTechToday is one of the most exciting days of my year – we get to announce the date and program for PlannerTech! For those of you who have been following LKE for a while, you’ll notice that PlannerTech is my favorite event of the year! For those who are less familiar, here’s the lowdown:

I created PlannerTech two years ago with industry friends Liz Mazzei and Josh Gooch of imbookin.com. I’m really passionate about event technology and I realized that so many event planners simply did not understand the power of tech for their events. So – we created a forum to introduce new event tech companies to an audience of 150 or so event planners. We’ve had four events in the last 2 years – three in New York and one in Washington D.C. All have been really successful.

But this year, we’re upping our game!

I realize that a lot of event planners like learning about new tools, but they really want more education about how to understand the trends in technology and how to strategically integrate tech in their events. So – this year – we are pleased to announce that we are extending PlannerTech into a FULL DAY CONFERENCE! We will still have the evening showcase portion, but we’re loading the day with all star names and stellar education.

PLEASE SAVE THE DATE!

Tuesday Aug. 13, 2013
10:30am-6:00pm Conference6:00-9:00pm Showcase

EVENT PLANNERS: Request to be notified when the event registration goes live.
Tickets will be $149. First 50 tickets will go for $99!

EVENT TECH COMPANIES: Contact liz@lizkingevents.com for more information on how to get your company involved.

Held at:
The Brand New & Totally Tech Venue: Convene
32 Old Slip
New York, NY

Convene

 

 


Sponsored by:
etouches

 

 

Event Tech of the Week: NiceMeeting

April 26th, 2013

I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!

Today, we’re talking about NiceMeeting

Company/Tool Name: NiceMeeting
Website: http://www.nicemeeting.com/
LinkedIn: http://www.linkedin.com/company/
Facebook: https://www.facebook.com/pages/NiceMeeting/

What is the “problem” that your tool seeks to solve?

NiceMeeting solves the most nagging problem many meeting planners, public speakers and presenters usually face when running a live presentation – mobile audience distraction, disengagement and poor feedback. People live in their mobile devices and keep them wide open rather than their eyes during events, so it’s getting harder and harder for event profs to keep audience focused and engaged as well as for presenters make their presentations awe-inspiring and memorable.

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Eventstagram Joins The Wayra Family

April 25th, 2013

After months of applications, days of interviews, and hours of knuckle cracking and nail biting, on 29th March 2013 Eventstagram, the live Instagram display for events, became one of the 17 start up companies to be selected to receive funding and be part of the Wayra academy.

Wayra, owned by Telefonica – the telecoms giant, invests in up to 20 UK start up companies each year. The Wayra programme offers €40,000 of seed capital, 9 months of office space in their Capper Street office block and a broad mentoring and network of support.

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The Right Mindset for Tech Adopters: Guest Post for @OneLobby

April 23rd, 2013
Liz King

Technology doesn’t come easy for everyone. In fact, many people have a hard time picking up new technology and figuring out how it relates to their work. When it comes to integrating these products into their events, many planners are completely overwhelmed. And, this is incredibly understandable. Technology is evolving so rapidly that it really requires a strong mindset focused towards technology. Today, I wanted to walk you through a couple of characteristics of the people who have the right mindset for adopting technology in their events.

Challenge-Focused
I guess you could read this bullet point in a few ways. Always be looking for a challenge. Or, what I really mean is, always be looking for the challenges in your event. What are the things that don’t work? One of the best ways to find technology that will really enhance your event is to have a good sense of what is currently not working. This is hard for many of us to see, but it is really important. When you learn about new technology products, it’s important for you to understand whether or not they would ever be a good fit for your event. You can always add on technology to your event, but it is much more successful if you can change something that currently exist in your event to go from failure to success. Is it hard for your attendees to make connections at your event? Take note of this and then keep an eye out for products that address that issue.

Read more on One Lobby…

Stand Up and Clap!!! by @PenthouseLord

April 23rd, 2013

Lord Jason Scott forget me not

More pointers from your party Lord after a crazy week with the Ironman premier here in ol London Town. In fact it was the premier that made me think about this article as both at the beginning and at the end of the Premier there was Applause and this made me think,

” Do we in events remember to schedule time to say thank you?”

In my experience the best time is in the days immediately following your event, when everything is still very fresh in the clients minds. Be as specific as you can be. If there were people who went above and beyond to make sure that your event was successful, let them know how much you appreciate their efforts personally and mention them by name in your letter to your main contact.

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Event TECH OF THE WEEK: @BonfyreApp

April 19th, 2013

I love, love, love all things events and technology. If you can’t tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech – an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!

Today, we’re talking about Bonfyre

Your name: Jake Bernstein
Company/Tool Name: Bonfyre app
Website: https://bonfyreapp.com/
Twitter: https://twitter.com/BonfyreApp
Facebook: https://www.facebook.com/Bonfyre

What is the “problem” that your tool seeks to solve?
Bonfyre answers the question “how can I share with the people that matter?”. Bonfyre is built on the simple concept that sharing around experiences and the people that make them memorable is a better reflection of your real life than hundreds of connections, static circles or groups. Experience-based sharing is dynamic, private and more relevant by design because it is built around the things you are actually doing and the people you are doing them with.

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Tired of FEAST or FAMINE Sales? by @MallaHaridat

April 18th, 2013

Are you tired of “feast and famine” sales in your event planning business?  I’ve got just the strategy for you to find ways to market your current events and land new clients – in the midst of keeping track of ALL of the details and operations!!

The brainstorm: A friend emailed me recently to promote an upcoming event where she is the featured speaker.  Unlike most of her events, it was open to the public.   I thought it was a smart strategy for her to invite her email list to share in her presentation and potentially land some new clients.

Now if you are thinking – I missed it.  What’s so special about that?  No worries.  Her marketing was very subtle – but I would argue powerful in keeping her company name top of mind.

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