May 1st, 2013
Hey, nothing is personal… No wait, it’s all about you.
Building a small, service-based brand is an inherently personal undertaking, yet it’s important to remember what things not to take personally when growing your business. Navigating the boundaries between business and personal as you create your brand can be a bit of a balancing act, but it is a skill that can be learned. Content branding is key, as a tool for developing your public persona and your business identity. However, for it to work, it has to have an original, personal twist.
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April 29th, 2013
Today is one of the most exciting days of my year – we get to announce the date and program for PlannerTech! For those of you who have been following LKE for a while, you’ll notice that PlannerTech is my favorite event of the year! For those who are less familiar, here’s the lowdown:
I created PlannerTech two years ago with industry friends Liz Mazzei and Josh Gooch of imbookin.com. I’m really passionate about event technology and I realized that so many event planners simply did not understand the power of tech for their events. So – we created a forum to introduce new event tech companies to an audience of 150 or so event planners. We’ve had four events in the last 2 years – three in New York and one in Washington D.C. All have been really successful.
But this year, we’re upping our game!
I realize that a lot of event planners like learning about new tools, but they really want more education about how to understand the trends in technology and how to strategically integrate tech in their events. So – this year – we are pleased to announce that we are extending PlannerTech into a FULL DAY CONFERENCE! We will still have the evening showcase portion, but we’re loading the day with all star names and stellar education.
PLEASE SAVE THE DATE!
Tuesday Aug. 13, 2013
10:30am-6:00pm Conference6:00-9:00pm Showcase
EVENT PLANNERS: Request to be notified when the event registration goes live.
Tickets will be $149. First 50 tickets will go for $99!
EVENT TECH COMPANIES: Contact email@example.com for more information on how to get your company involved.
The Brand New & Totally Tech Venue: Convene
32 Old Slip
New York, NY
April 23rd, 2013
More pointers from your party Lord after a crazy week with the Ironman premier here in ol London Town. In fact it was the premier that made me think about this article as both at the beginning and at the end of the Premier there was Applause and this made me think,
” Do we in events remember to schedule time to say thank you?”
In my experience the best time is in the days immediately following your event, when everything is still very fresh in the clients minds. Be as specific as you can be. If there were people who went above and beyond to make sure that your event was successful, let them know how much you appreciate their efforts personally and mention them by name in your letter to your main contact.
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