Working at a startup that focuses on connecting planners with locations online so that they can find and book the best possible location for their event is a blast. I get to learn all about the different locations around NYC, meet the management, check them out in person, etc, etc. One of the most important things that I have learned about working directly with locations and helping connect them with various planners is truly understanding how important the location is to your overall event. Here are the top four reasons I have learned on why a location is so important:
1. The Location is Your Event Canvas — Once you have nailed down your location, all the other pieces of your event will begin to fall into place. After finalizing the location, you can start planning what other partners and vendors you will need to engage. Does the location have tables you can use for registration and networking? Are their chairs? How many? Is there adequate lighting? Is there wifi? How strong is the wifi signal? Do you need table furnishings? Can you cover the walls? What time can you get there to setup? Is there parking nearby? The list just goes on and on.
Your name: Silke Fleischer
Your name: Jordan Smith
Getting face time with senior level executives is a key part of building your business, but it’s not always easy.
It seems that the past year has brought to the surface many conversations about the most influential and innovative people in the event planning industry. People are making lists left and right of the most innovative people in our industry and some have been quite controversial. While I don’t necessarily want to get into the controversy, I do feel it’s important to talk about what really makes an innovative and influential leader.
Driving home from work last week, I heard a story on NPR’s Marketplace about how a year after the Tunisian revolution, people were still protesting in the streets. The prevailing feeling, the commentator said, was that 
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