Liz King Events: Social Media Event Planning Specialists

Event Tech of the Week: @imbookin

February 3rd, 2012

I love, love, love all things events and technology. If you can't tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called imbookin to bring you PlannerTech - an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!

Today, we're talking about imbookin

imbookin logoYour name: Liz Mazzei
Company/Tool Name: imbookin.com (Powered by Pogby)
Website: http://www.imbookin.com
Twitter: http://twitter.com/imbookin - @imbookin
Facebook: http://facebook.com/imbookin

What is the "problem" that your tool seeks to solve?
The problem our tool seeks to solve is the time consuming and frustrating process of finding a location (venue) for your event.

What is the best audience for this tool? Corporate events? Social? Other? Large? Small?
The best audience for our tool is anyone who plans an event and wants to save time and energy in the site selection process whether you are planning a corporate or social event, office get together, happy hour, off site, birthday party, etc, big or small. Since we are adding locations everyday the possibilities are endless!

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The Best Apps Keep Getting Better by @JennG_

February 2nd, 2012

AppThere is an app for everything. I already knew that, but it became even more apparent while researching a technology feature for Connect magazine. There are apps that keep you organized, some that distract you from tasks and others that keep track of how much time you spend doing either. There’s even an app that helps you find the best apps.

More than 500,000 apps are available in the Apple store and 250,000 in the Android Marketplace. More will continue to be built everyday, but we might be approaching a bubble. How many more can we possibly need? The proliferation of apps has caused the best ones to rise to the top. A Nielson study shows that 43 percent of the time Android users spend using apps is on the 10 most popular ones.

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The Weird and The Wonderful: Trade Shows by @DanielFrank7

February 1st, 2012

PsychicThere are a huge range of trade shows and conventions out there and it is inevitable that some of them will be err, interesting. So in the interest of having a good gawp here are some of the most fascinating, events out there. Here you will find spies, witches and morticians amongst others.

ISS World: The ISS World conferences serve suppliers of ‘Intelligence Support Systems for Lawful Interception, Criminal Investigations and Intelligence gathering.’ In layman’s terms this means that manufacturers of electronic surveillance equipment get to meet members of various countries law enforcement and intelligence to showcase their products. Of course this event is very secure, with no journalists allowed. Unfortunate for UK journalists who might be interested in the ‘Wiretapping,  Understanding the basics’ workshop, or the Online Observation and Infiltration keynote address.

Annual Psychic Fair and Witch Craft Expo: For fans of the paranormal the expo, held in Salem during October (of course) could be just what you need. The fair offers everything from Tarot readings to spirit guides. For the occult minded not only is it free, but runs every day during October.

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#Eventprofs Chat: Tips & Best Practices: Event Promotion 2/2/12

January 31st, 2012

#eventprofs chatJoin us this Thursday, February 2, from 12-1pm EST for our chat on the Social Media Promotion. Here are the topics we'll discuss. Please feel free to add your own ideas as well:

  • What are the pros and cons of social networks in promoting events? Facebook, Twitter, YouTube, LinkedIn and more.
  • What is your experience with event discounts? When to offer? How much?
  • What other methods do you use to get people to sign up for your events? Or, even better, to sign up early?

Not sure how to join us? It's pretty simple! Just go to tweetchat.com and sign in with your Twitter username and password. Then, enter the #eventprofs hashtag at the top. I'll be the moderator so you can look out for my comments and questions. Then, all you have to do is respond! It's that simple!

Don’t Just Tweet – Consider the HOW and WHY

January 30th, 2012

TweetI spent the weekend at Social Media Weekend here in New York and realized that there are still so many people with questions about Twitter. So, I thought I would share this guide to getting started. Before we get started, however, I want to share that I am a firm believer that Twitter isn’t for everyone. Before you dive in, consider the following things to see if it might be the right social network for your business.

Twitter success requires total buy-in.
I don’t see Twitter as a marketing tool so you need to make sure that you are really interested and open to seeing what happens. If you’re getting on Twitter just because everyone else tells you too, you aren’t likely to be successful.

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Event Tech of the Week: @CheckInEasy

January 27th, 2012

I love, love, love all things events and technology. If you can't tell by my tweets, Facebook posts and all my other social media interactions, I love to talk about events and the tools that help us do what we do better. In June 2011, I partnered with an organization called Pogby to bring you PlannerTech - an event technology showcase. This weekly blog series is going to help continue to expose you to new tools you need to be aware of as an event planner. Also, in case you missed it, PlannerTech could be coming soon to your area!

Today, we're talking about CheckInEasy

CheckInEasy AppYour name: Justin Baer
Company/Tool Name: Check In Easy - Guest List & Check-in iPad/iPhone App
Website: www.checkineasy.com
Twitter: @checkineasy
Facebook: http://facebook.com/checkineasy

What is the "problem" that your tool seeks to solve?

  • We are making paper guest lists and those ugly brown clipboards a thing of the past!
  • Spending two hours after the event reconciling 5 different stapled excel files to see who attended will also be extinct.
  • We are also eliminating the insane hassle of your assistant trying to find you at the event to let you know that your VIP guest has arrived.

Our guest list iPhone and iPad app makes it super simple and lightning fast to check in guests. Our notification email feature automatically sends the event planner a text message or email when their special guest arrives. Lastly, downloading a reconciled guest list showing when guests arrived is at the touch of a button.

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7 Questions to Ask Before you Begin Your Event Location Search by @LizMazzei

January 26th, 2012

LocationsLocation. Location. Location. One of the most essential pieces of any event is the location where your event will take place. In New York City alone, the Official Convention Bureau, NYC&Co (nycgo.com), estimated in 2010 there are 23,499 active restaurants alone. But it’s not just about Restaurants or the other ‘traditional’ event locations like Hotels and Conference Centers anymore. Bars, Lounges, Museums, Loft Spaces, Clubs, Bowling Alleys, Pool Halls, Arcades, Conference Centers, Offices and Conference Rooms, Concert Halls, Art Galleries, Retail Stores, Malls, Movie Theatres, Boats, Rooftops, Gardens, Parks, Planes, etc., etc. are all popular event locations that you should consider when you are planning your next event.

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9 Things a Luxury Cruise Taught Me About Event Planning by @ProjectMaven

January 25th, 2012

Note: I wrote this post just before the tragedy of the Costa Concordia began to unfold on January 13th. I decided it would be best to delay publishing of the piece, out of respect for all the people involved and the extreme nature of the situation. While my heart goes out to the survivors and all of the affected families, I continue to support the exemplary hospitality and technical innovation exhibited aboard the world's finest cruise ships, and their ongoing significance to the international travel and tourism industry. -Deborah Pannell

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Last November, I was invited to go on my first cruise - an experience in luxury that I will never forget. If you’ve never been on a cruise, then imagine a Las Vegas resort hotel... on water. As a guest on the world’s largest cruise ship, Royal Caribbean’s Allure of the Seas, I was treated to what seemed like endless food, entertainment, and leisure time options. I also received a concentrated lesson in the art of hospitality and yes, a few insights about event planning.

Here’s the way a cruise works. You pay in advance for your lodging and your basic food and entertainment. Alcoholic beverages and fancy coffee drinks like cappuccino are extra, as are the offerings from a variety of specialty restaurants and other food establishments, spas, casinos and off ship activities such as guided tours and excursions. It is possible to enjoy the experience at a variety of levels, with a great range in monetary output. In other words, if you grab at every colorful frozen drink that is offered to you as you’re lounging on the sundeck, you’re going to feel it when you sign for the final bill.

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Hey Big Spender by @PenthouseLord

January 24th, 2012

Lord Jason ScottHey Big Spender:
The largest party LJS Events has ever put together, both in terms of cost and logistics and one that most stretched the company’s resources to the limit, was to mark the bi-centenary of a international media consortium. This company was recently in a lot of trouble for listening to some phone calls of phones they did not own...oops. Initially the client had only a vague idea of what kind of party it wanted and it was left up to me to go to the company HQ for a brainstorming session with its PR people. The outcome was they could spend £2000 a head – I was already picking out my next watch and charity.

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Plan for Emergencies to Happen at Your Event by @GregRuby

January 23rd, 2012

Costa ConcordiaThe recent tragedy of the cruise ship Costa Concordia serves as a vivid reminder to those of us in the events industry that we need to prepare for possible emergency situations at our events. I’ve been involved with events since 1978 (there were no child labor laws back then).

Since that time, I’ve seen a plethora of incidents occur: Heart attacks, Childbirth, Injuries, Suicide, Public intoxication, False Fire alarms, Fires (with real flames), Property damage, Flooding, Public fighting

First step – Analyze what risks are likely to occur during your event.
You are not going to be able to plan for every contingency. I was working at an event this past August, when the east coast earthquake struck. To be honest, we hadn’t planned for the earthquake as one of the possible incidents. But we were able to adapt our planning that we had done on how to evacuate in case of other emergencies.

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