May 23rd, 2013
In case you haven’t heard, the media landscape is changing … and that’s great news for small businesses.
But how do you take advantage of these changes to generate more publicity for your business?
I sat down with Dave Gerhardt, communications specialist at Constant Contact, to discuss some of the ways small businesses can best position themselves to generate more publicity for their brand.
Read more on EventSpot…
May 22nd, 2013
Do you or someone you know suffer from Social Media Information Overload (SMIO)?
SMIO is caused by too much information about too many social media platforms and not enough information about why these platforms are right for your business.
It’s exhausting and for some, incredibly frustrating.
Luckily there’s a cure.
I sat down with Erica Ayotte, social media manager at Constant Contact, to talk about which sites are best for helping small businesses market their brand.
Watch this week’s Ask an Expert to see which of the top sites are best for your industry and learn how your business can experiment with new social media platforms to find out if they work for you.
May 20th, 2013
If I had to pick a responsible party, I’d blame Zumba and the Zombie Run. Because both of those things have forever changed what I’m willing to accept as a meeting designer, speaker and attendee.
The Importance of Making Meetings Fun
Catching up on business reading last November, I stumbled upon an article about the worldwide exercise and business empire Zumba. By focusing on three words — freeing, electrifying, joy — they built an enthusiastic, hip-shaking army of brand evangelists and consumers.
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May 16th, 2013
I know as an entrepreneur we often cringe at the word “FREE” when it comes to our business, but I’m going to share something that can be very powerful for your long term brand – give away your best stuff for FREE and watch how you can grow your brand as you position yourself as an expert.
Now let me clear up quickly what I mean by what you should give away for free. You are NOT giving away your services to manage an event for free.
- Discounted – yes.
- Offering to do more for the same fee – yes.
- Free – NO way!
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May 14th, 2013
At BusyEvent, we are huge social media fans. It is pretty widely recognized that social media can add a lot opportunity to your events. For example, LinkedIn is great for networking and Facebook and Twitter can be great for promoting. But what about that one that many people consider dead, created by the internet giant Google?
Although Google+ didn’t take off and become the next social media must-have that many expected. It still has some great advantages that many people don’t use– and should.
1. How do clients search for Event Planners? — Google
This is probably hands down the biggest advantage Google+ can give to its users. Google+ pages that are updated more often actually show up higher than websites not connected to Google+. This means that when someone goes to Google and searches “Event Planner” they are first seeing the accounts which rate highest on Google– many of those rating higher because they are posting on their Google+ pages.
Also webpages that have been +1?ed (like being “liked” in Facebook terminology) will also rank higher.
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May 9th, 2013
I am an Event Manager …
I have unlimited resources at my disposal. I always keep at least 10 meeting rooms under my desk. I can make any of my rooms larger or smaller, depending on your program needs. I will naturally remove any supporting pillars from your meeting space and will install windows in every room as needed.
Unfortunately the ‘ocean view’ is not scheduled to arrive until Day Two of the program for which I sincerely apologise; however, I will move the convention centre two feet to the left to accommodate your request by the end of Day One, although I realize the event is only next week.
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