At BusyEvent, we are huge social media fans. It is pretty widely recognized that social media can add a lot opportunity to your events. For example, LinkedIn is great for networking and Facebook and Twitter can be great for promoting. But what about that one that many people consider dead, created by the internet giant Google?
Although Google+ didn’t take off and become the next social media must-have that many expected. It still has some great advantages that many people don’t use– and should.
1. How do clients search for Event Planners? — Google
This is probably hands down the biggest advantage Google+ can give to its users. Google+ pages that are updated more often actually show up higher than websites not connected to Google+. This means that when someone goes to Google and searches “Event Planner” they are first seeing the accounts which rate highest on Google– many of those rating higher because they are posting on their Google+ pages.
Also webpages that have been +1?ed (like being “liked” in Facebook terminology) will also rank higher.