Working at a startup that focuses on connecting planners with locations online so that they can find and book the best possible location for their event is a blast. I get to learn all about the different locations around NYC, meet the management, check them out in person, etc, etc. One of the most important things that I have learned about working directly with locations and helping connect them with various planners is truly understanding how important the location is to your overall event. Here are the top four reasons I have learned on why a location is so important:
1. The Location is Your Event Canvas — Once you have nailed down your location, all the other pieces of your event will begin to fall into place. After finalizing the location, you can start planning what other partners and vendors you will need to engage. Does the location have tables you can use for registration and networking? Are their chairs? How many? Is there adequate lighting? Is there wifi? How strong is the wifi signal? Do you need table furnishings? Can you cover the walls? What time can you get there to setup? Is there parking nearby? The list just goes on and on.