Hey, nothing is personal… No wait, it’s all about you.
Building a small, service-based brand is an inherently personal undertaking, yet it’s important to remember what things not to take personally when growing your business. Navigating the boundaries between business and personal as you create your brand can be a bit of a balancing act, but it is a skill that can be learned. Content branding is key, as a tool for developing your public persona and your business identity. However, for it to work, it has to have an original, personal twist.
By now we all know that 
If you’re involved in producing any kind of promotional events, then you know that there are people who make it their business (actually, I think it’s more of a sport) to attend as many free events in the city as possible. I’ve become convinced that this is an industry wide issue. It’s not personal, it’s just another aspect of our business.
In the events world, not only do we need solid itineraries, including pre-production schedules, show run-sheets and solid load-out plans, but we also have to be willing to scrap those plans at a moment’s notice should the need arise.
Before I got into the event production world, I spent nearly two decades working in the field of acupuncture. As manager of a Chinese medical office, I had an extended opportunity to hone my skills in client (or in this case, patient) relations, small business management, and conflict resolution. By applying some of the basic tenets of zen philosophy and an awareness of the body/mind/spirit connection, I developed my abilities to stay calm and diplomatic in the midst of chaos and stress.
