Hey, nothing is personal… No wait, it’s all about you.
Building a small, service-based brand is an inherently personal undertaking, yet it’s important to remember what things not to take personally when growing your business. Navigating the boundaries between business and personal as you create your brand can be a bit of a balancing act, but it is a skill that can be learned. Content branding is key, as a tool for developing your public persona and your business identity. However, for it to work, it has to have an original, personal twist.