When Brian Coyle, the founder of internet marketing firm e-Zone, started working with image consulting company House of Colour, the goal was to get all of the franchise’s internet marketing up to speed.
“Our consultants were using simple, text-based email campaigns and seminars, and benefiting from the cheerleading of our loyal client base,” Director of Business Development Alison Riches says.
By working with Brian, House of Colour consultants started creating newsletters through Constant Contact.
Clients loved the new look and feel of the emails, and it was easy to tell. In an industry where the average open rate is about 15%, House of Colour emails consistently saw 50% open rates or higher. Not only that, a number of consultants saw some impressive revenue from their efforts.
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Liz King is a technology-integrated event planner and award winning blogger. As the owner of Liz King Events, she runs an innovative firm that creates dynamic branding events integrating the use of social media. Planning events from soup to nuts, she works with her team to create and sustain your event brand and enhance attendee engagement. Liz is also a co-founder of the Event Technology Showcase PlannerTech. As the owner of Liz King Events, she has been featured as a speaker at the International Association of Exhibitions and Events, National Association of Colleges and Employers, ExpoWest/Supply Expo and several other events as an expert on the topic of social media and events. She has also been featured in Connect Meetings Intelligence and Convene Magazine, among others.
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