When Brian Coyle, the founder of internet marketing firm e-Zone, started working with image consulting company House of Colour, the goal was to get all of the franchise’s internet marketing up to speed.
“Our consultants were using simple, text-based email campaigns and seminars, and benefiting from the cheerleading of our loyal client base,” Director of Business Development Alison Riches says.
By working with Brian, House of Colour consultants started creating newsletters through Constant Contact.
Clients loved the new look and feel of the emails, and it was easy to tell. In an industry where the average open rate is about 15%, House of Colour emails consistently saw 50% open rates or higher. Not only that, a number of consultants saw some impressive revenue from their efforts.