If you are hosting or attending a conference soon, you’ll likely see a tweetup somewhere on the official (or unofficial) schedule. But what is a tweetup? I attended an event a few weeks ago where there was a tweetup and several people attended with absolutely no idea what to expect. Some people thought we were going to sit around the room with our laptops and tweet. Others thought we were going to teach newbies how to tweet.
Both ideas make sense, but it’s not quite the essence of a true tweetup.
Ultimately, a tweetup is a meetup for people who initially met on Twitter. These days, so many connections are happening on Twitter, it’s common for people to go months without meeting a person face-to-face. The goal of a tweetup is to allow these online connections to take root in-person. These tweetups have proven to be a great watering hole for the socially connected and a great place for event organizers to focus on.