The more I get the opportunity to speak across the U.S., the more I realize that social media engagement at events is still a trend in its early stages. So many well-intentioned event organizers do their best, but they are still having trouble getting engagement from their attendees, sponsors and speakers. Today, I wanted to share the basics with you – the ABCs of social media engagement at events.
A – AUTHENTICITY
People can hear your marketing voice from a mile away. The companies and brands that are most effective using social media at their events are the ones who are using it to genuinely connect with their attendees, speakers and sponsors. You are not going to get away with a bunch of prescheduled messages blasting out to social networks. People want to be heard, they want to connect with you, and they want to connect with each other. These are your three goals when using social media at your events.